10 Tips to Maximizing Your Startup Marketing

Posted on March 19, 2018

Tina Rousse, founder of Tina Rousse Consultancy helps businesses in reshaping their marketing techniques and building a brand image which puts the customer’s satisfaction at the center of every initiative.


Here are her top ten tips to making the most out of your marketing efforts:

  1. The secret to startup marketing is to combine content marketing and PR.
  2. Identify a niche target market and focus on just them.
  3. Carefully plan how you intend to divide the marketing budget.
  4. Your core keywords should be based on your value proposition.
  5. Your blog is about publishing great content at the right time to the right people.
  6. Content shared on each social media channel requires a different approach.
  7. Focus on connecting with people who already have an influence on your target market.
  8. Think of your product as the solution to a common problem.
  9. Build real relationships and get to know the identified journalists on a personal, non-promotional level first.
  10. Put all of your ideas on a social media calendar once you have around 15-20 topics.


Berytech Business Support LogoTina’s training at Berytech is part of a series of monthly Essentials Workshops organized by the Business Support Department, hosting a different expert each time in the fields including business management, human resources, marketing, and finance.

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