Previously founded Zaytouneh video recipes and in 2015 co-founded Atbaki; creating the largest digital recipe platform in Arabic. Prior to that, I worked in different areas in the media domain, during which I produced hundreds of hours of video content.
Winner of Ernst & Young’s emerging entrepreneur for the year 2013 in Jordan.
I hold a BA in Communication Arts, with emphasis on Radio, TV, & Film from the Lebanese American University, as well as an Executive Business Leadership certificate from Harvard Kennedy School.
I Serve on the Acting Board of Directors of Nakhweh. Member in Goldman Sacks 10k women. WED ambassador of Jordan, as well as actively engaged with a number of NGOs and initiatives that aims to empower youth and women.