Website Falafel Games
This is the most MMO games ever created from a Middle East team, but most importantly the longest running games. With our more than 100 years of cumulative gaming experience, and our team of passionate gamers from more than 10 nationalities, we are working on your next best hit.
Online marketing is a core function to what we do at Falafel Games. Without bringing in the users to our free games, we don’t have clients to turn into revenue. However, we don’t take this User Acquisition activity lightly at all.
In fact we have developed a highly sophisticated system to acquire users, with a mixed art and science approach, and we constantly try to challenge ourselves to break and maybe, improve this system.
You are going to be managing our User Acquisition system, will be responsible and accountable of its outcome, and will be the lead in trying to break it and improve it.
You will report to the CEO or VP of Publishing, will have a small team with you, and will collaborate with other departments.
In this position, your responsibilities will be to:
o Identify and negotiate terms with new channels and partners for User Acquisition
o Identify and negotiate terms with new Media and PR
o Initiate, manage, and optimize all online campaigns
o Allocate budgets according to channel ROI and other performance metrics
o Estimate and measure user Lifetime Value in order to recommend justifiable marketing spend per user
o Coordinate Media and PR utilization, messaging and creative assets with game live ops events
o Order, approve and prioritize the marketing assets of Online campaigns, Media and PR
o Create, maintain and optimize social media channels, and coordinate their messaging with Games Live Ops events
o Identify and track key in-game events that help improve user acquisition performance
o Collaborate with product and development teams on implementing marketing-specific product features and / or SDKs
o Monitor and assess the User Acquisition initiatives of competition or similar products in other markets, and learn
o Experiment continuously with new initiatives and extract learning, provide new recommendations and challenge our existing system