Posted on February 16, 2016
With his 12 years of experience in Telecommunications & VAS, Mario Hachem is the expert in creating, planning and implementing new mobile services & products. An entrepreneur at heart, Mario created TEDMOB, a Mobile Solutions & Apps development firm that works with Telecom Operators, Media Agencies, Enterprises and Startups to turn their ideas into money generating apps.
On February 11, 2016, Mario revealed to a room full of app enthusiasts, designers and professionals at Berytech Health & Technology, the latest trends in the apps ads mobile advertising industry.
Mario starts by clarifying that 80% of revenue is generated from free apps with in-app purchases: “Make sure to have a monetization strategy for your app, otherwise get an expert!”
Apps are valued by the number of downloads, by the stickiness factor – how many time the user goes back to using the app and by how it will generate money to the developer.
Although the number of Android users in Lebanon is higher, IOS users spend more money on apps, with the system having more credibility, security and a more trustworthy payment system. Mario’s advice is to use the native developer for each system in developing an app and skipping the hybrid developer completely.
The top 3 types of apps downloaded worldwide are: games, social media & music, while the US remains the biggest market for the game industry.
According to Mario, the industry trends that will take over the market in 2016 are:
Mario’s word of advice for successful entrepreneurs is to focus on design, work with professional and spend money on marketing.