Phemac - Go2Market Hackathon and Acceleration Program - without CFA-square



Are you a researcher or an entrepreneur working on an early-stage prototype and technology solution that solves challenges in Water, Energy or Food in the Mediterranean? Apply to the Go2Market Hackathon and get the chance to be part of the acceleration program to turn your project into a scalable venture.


Under the PHEMAC project, Berytech is organizing the Go2Market Hackathon and Acceleration Program that will enable innovators to validate their innovation in the market, further strengthen their know-how and define their go-to-market strategy in the Water-Energy-Food Nexus sector (WEF-NEXUS).

The selected projects will go over an intensive program where they will receive technical and practical guidance with experts in the WEF-NEXUS, develop their commercialization and market strategy, learn about basic financial modeling, validate their innovation in the market and prepare a pitch to present to investors and partners.  

The Go2Market Hackathon & Acceleration Program consists of 3 different phases:

Starting November 29, 2021.

The trainers will deliver an intensive bootcamp on commercialization, innovation, growth and go-to-market strategies in the Water-Energy-Food Nexus sector in the Mediterranean region.

Up to 24 projects from 8 countries: Lebanon, Egypt, France, Morocco, Spain, Tunisia, Jordan and Italy (3 per country) will be part of the program and will benefit from the intensive virtual hackathon.

The hackathon will tackle the following topics:

  • Introduction of the WEF-NEXUS sector
  • Market opportunities analysis in the Mediterranean region
  • Types of commercialization strategies
  • Market segmentation and market opportunities in the Mediterranean region.
  • Go-to-market strategy (channels, customers, marketing strategy, partnerships etc.)
  • Basic financial projections
  • Go2market pitch deck development

From mid-December 2021 until January 15, 2022.

Eight projects will be selected to enter the acceleration program that will provide personalized support, from being accompanied by a dedicated coach to access potential partners, licensees, investors, consultants, technical providers.

The objective of the acceleration phase is to validate the business model and the go-to-market strategy and explore the right partnerships and strengthen the final pitch deck.

Following an assessment, a detailed individual plan will be developed including group and one-on-one sessions covering, but not limited to:

  • Business model market validation
  • Financial plans and projections
  • Go to market and partnership strategy

The 8 projects will be invited to an innovation pitch in front of potential up takers of innovation from the Mediterranean. Their pitch will be done during the Virtual Tunisian Innovation Week happening on 17 – 22 January 2022. 


Applying will give you access to Regional Go2market Hackathon and Acceleration program and opportunity to connect with key stakeholders in the WEF-NEXUS sector in addition to:  

  • Access to a set of business and development skills and know-how by top-notch experts, including technical and practical guidance to develop your GO2Market strategy and explore strategic partnerships in the Mediterranean.
  • Access to the right partnerships through connecting you with a range of stakeholders and trainers in the Mediterranean region. You will have the chance to collaborate and network with the other selected participants from 8 different countries. 
  • Visibility and pitching during the Virtual Tunisian NEXUS – PHEMAC regional innovation week, where more than 200 people will attend. This will give you exposure to potential investors and partners in addition to clients across the Mediterranean countries.  


  • Researchers and independent entrepreneurs working on early-stage prototypes and technology solutions looking to commercialize their innovations to address the needs and opportunities in the WEF-NEXUS sector in the Mediterranean region.
  • University students, alumni, researchers from target faculties working on business or research projects in the WEF-NEXUS sector in the Mediterranean region.
  • Individuals, or members of a R&D transfer department (or similar roles) in the industrial sector.


Applicants will be assessed based on the strength of the application, including technology innovation assessment, the economic viability and scalability potential of the project, and the team expertise and motivation. Selection criteria will be based on:

  • Participants from the Mediterranean Region: Participants residing in Lebanon, Morocco, Italy, Tunisia, Jordan, Egypt, France and Spain with a focus on the Mediterranean Region.
  • Innovative project with prototype: Applied research or project is innovative and technology-based and has an existing prototype or proof of concept.
  • Solves a Water-Energy-Food Challenge: Project addresses an important need and opportunity in the WEF-NEXUS in the Mediterranean region and the team’s expertise is in the Food, Energy or Water sectors.
  • Viable and scalable Project: Project needs to have market and economic viability with a potential of Scalability to the Mediterranean region.


If you have any question about the Go2Market Hackathon and Acceleration Program, please contact: Ms. Camille Mallat, Senior Programs Coordinator at Berytech


The Mediterranean countries are prone to climate change risks such as water scarcity, irregular rainfall, decrease in agricultural yield and energy security. The region is also facing urbanization, rapid population growth and increased consumption of natural resources such food, energy and water.

All these pressing challenges are validating the importance of having an integrated management and governance of these natural resources. Therefore, having the right interlinkage between food, energy and water (WEF) is essential for sustainable and resilient growth of agri-food sector production based on a more efficient use of energy (renewable/solar solutions) and water (wastewater treatment, water harvesting or reuse solutions) in Mediterranean Partner Countries region thanks to the contribution of ICT such as blockchain technology, Internet or the Things (IoT), Artificial Intelligence (AI), Machine Learning and Big Data.


Day 1: 30 November 2021  

Introduction to WEF Nexus Sector+ Market Analysis and Opportunities in the Mediterranean Region + Business Model Development 

Overview of the WEF Nexus sector 

Market analysis in the Mediterranean Region 

Innovation Process and Business Model Creation 

Day 2: 1 December 2021 

Go2Market Strategy 

Business Model Validation 

Introduction to IP 

Day 3: 3 December 2021 

Basic Financial Projections + Go2market Pitch Deck Development 

Building Financial Projections 

Pitching 101 

Go2Market Acceleration Program

December 14, 15, 16
& 20, 2021 

January 10 & 11, 2022                           


Coaching Sessions  


January 17 until 22, 2022 




8 selected participants to pitch at the Innovation Week.  


The PHEMAC project is co-funded by the European Union under the PRIMA program. This project consists of creating an interactive IHUB platform which aims to capitalize on the results and best practices of the innovative projects carried out and those in progress linked to NEXUS and more particularly in the fields of water and agriculture in the Euro-Mediterranean region. PHEMAC will focus on best practices and projects related to farming system, water and food. PHEMAC has been designed considering already defined strategic priorities to develop the framework for cooperation in the MPC region and face future Water Ecosystem, Food and their NEXUS challenges through an open innovation approach supported by an enhanced public-private sector cooperation. 

Berytech is an implementing partner in Lebanon of the PHEMAC project and activities, including the setting up of an innovation support helpdesk to facilitate the successful replication of cataloged and validated best practices in the EU-MPC region, the organization of innovation weeks, hackathon events, bootcamp and Go2market support activities.

The PHEMAC project is implemented by 12 partners, distributed among several countries in the Mediterranean: Spain, Egypt, Italy, Lebanon, Jordan, Morocco, France and Tunisia. 

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