– Plan and execute all social media and marketing campaings
– Design, build and maintain our social media presence
– Develop and expand community and/or blogger outreach efforts.
– Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth strategies
– Collaborate internally & externally on issues related to community management
– Evaluate the right influencers based on metrics such as # of followers, Brand Affinity (expertise and credibility), Strength of Relationship with Followers, etc.
– Contact, negotiate, and close deals with influencers for promotional collaborations such as posts, campaigns, brand mentioning, etc
– Coming up with the right posts for each influencer/product
– Monitor the traction, traffic, followers from each influencers to determine the best ones in terms of traction/conversion versus fees invested
– Collaborate with agencies and other vendor partners such as PR agencies