Senior UI/UX Consultant- Scale Smart

Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The ScaleSmart program aims to support pre-seed or seed startups working in different sectors to scale up by equipping them with the knowledge and tools necessary to plan a solid fundraising path, matching them with investors and investment opportunities, and improving their chances of successfully raising funds.

Scope of work

The ScaleSmart program seeks a Senior UX/UI Consultant to advise one startup developing a marketplace app on their UX/UI strategy. The engagement includes one-on-one sessions with the startups for tailored guidance over the duration of 4 months to support in the following:

1. User Journey Analysis:

• Evaluate existing user flows and identify pain points
• Analyse existing user behavior data to understand drop-off points
• Provide a strategic assessment of the overall user experience

2. UI/UX Optimization Recommendations:

• Offer expert advice on improving usability and user engagement based on best practices for marketplace apps
• Suggest UI enhancements to improve aesthetics and functionality.
• Recommend strategies to simplify and enhance the user journey, be it on the phone application or offline.

3. Best Practice Guidance:

• Advise on industry best practices in UX/UI design for mobile marketplace applications.
• Share insights on emerging trends and technologies in the field.
• Provide recommendations on accessibility and inclusivity standards.

4. Future Features Consultation:

• Review and provide feedback on planned new features.
• Advise on the optimization of UX / UI strategies for future development.

Deliverables

• Assessment Report
• Detailed analysis of current UI/UX with identified issues and pain points.
• Recommendations Document
• Strategic advice with prioritized recommendations for improvements.
• Best Practices Overview
• A summary of relevant industry best practices and how they apply to the startup.
• Future Features Advisory
• Feedback and suggestions on proposed new features.

Qualifications

• A minimum of 7-10 years of professional experience in UX/UI design
• Strong portfolio showcasing a wide range of UX/UI design work, including research, wireframing, prototyping and visual design
• Expertise in user-centered design methodologies and principles
• Strong understanding of web and mobile design, including responsive design
• Strong understanding of design systems and principles
• Experience working in agile development environments
• Experience leading and coaching junior designers
• A solid understanding of the latest design trends and technologies.
• Experience in developing design documentation and design strategy.
• Strong understanding of the business goals and objectives and aligning the design to those goals.