TERMS OF REFERENCE: YOUTH ENGAGEMENT, SOCIAL MEDIA PLATFORM ENGAGEMENT
The world is on the brink of a 4th industrial revolution and it is essential that young people are equipped with 21stcentury skills to thrive and become successful in the future.
More and more, the demand for skills such as analytical thinking, innovation, active learning, and creativity will continue to grow along with an increasing demand for various forms of technological competency. Currently, these skills are not within the reach of marginalized youth in Lebanon.
Following the above, in 2017, UNICEF launched nationwide the Generation of Innovative Leaders (GIL – جيل), a program designed to address the high unemployment rates among youth in Lebanon & their lack of access to the knowledge economy. GIL is a program that leverages the resources available in the digital and knowledge economies to provide learning and work opportunities for youth in the country. GIL is the umbrella program to many workshops, events, initiatives, and training tracks, which are outlined in the 3D Growth Plan.
GIL is a 3-phase program that guides youth in their journey to learn 21st century digital and business skills.
Youth who successfully pilot and test their projects are expected to be able to proceed with their initiatives on their own. However, GIL will continue to provide guidance and support to all teams. In some cases, selected teams will be connected to other mentorships and new opportunities.
In partnership with local stakeholders, GIL has also established a network of youth spaces called Innovation Labs. These facilities are hubs for Lebanese and non-Lebanese youth to discover latent skills, potential new opportunities, and network with like-minded individuals to develop their digital and entrepreneurial skills. Various workshops, trainings and events are offered at the lab facilities. The labs function as co-working and FabLab spaces as well.
The Innovation Lab Network comprises of 13 labs in different regions all over Lebanon, aiming at creating an enabling environment for youth to have access to better learning opportunities, livelihood and be more civically engaged. The labs act as a “community” rather than only a physical center that gathers beneficiaries.
GIL has recently partnered with Berytech to leverage its resources to develop the capacity of the locally managed Innovation Labs and support them to emulate in spirit and function the co-working and innovation spaces run by Berytech. The aim is to build a youth-run community in the Innovation Labs beyond the activities of GIL.
Once the young people pass through the GIL programme, online platforms such as WhatsApp, Instagram and Facebook are the only means UNICEF and its partners can continue to communicate to and engage with these young people. Currently these channels exists but the engagement levels are low: youth enrolled in GIL trainings are not encouraged to join these groups and if they do, their level of engagement is very low (e.g. a poll was launched once and only 11 responses came out). A high number of youth tend to leave these groups after a while.
UNICEF Lebanon and its GIL partners aim to create an active online GIL community to:
The platform created should be a two-ways communication by which youth can also reach out to the GIL’s team with any inquiry, idea or feedback.
In this context, and to follow up with GIL alumni, promote peer-to-peer sharing and share opportunities and interesting content, the GIL programme aims to leverage the interactive social media platform to which youth can join and remain under the umbrella of the programme. The social media platform can be in form of a Whatsapp group and an Instagram or Facebook closed group. Currently we have a Facebook and Whatsapp groups. These groups will be used to keep youth up to date with any new announcements, opportunities, polls, success stories, workshop, general knowledge facts…
The platform created should be a two-ways communication by which youth can also reach out to the GIL’s team with any inquiry, idea, feedback…
The consultant will be delivering on the following tasks:
The deliverables are three-fold and are as follows:
Online community building and youth engagement strategy: The consultant will determine engagement/communication goals, gather youth data, conduct a social audit, and develop a content plan and engagement strategy to increase audience interest and engagement through posts, graphics and videos. The strategy will include:
Handover and training
*all communication material must be developed in Arabic
Berytech is seeking proposals from experienced individuals/companies with preferably more than 5 years of experience in community development and social media engagement. The individual or the consulting’s firm Team Leader should have the following qualifications:
The consultant will report directly to the GIL Project Coordinator from UNICEF and secondly to the Community Building Expert from Berytech.
All reports shall be submitted electronically in English and will revised and approved for the payment to be issued.
Duration of assignment: 5 months (105 working days).
Start date: ASAP
The selected candidate will make time to meet one week before the start date and one week after the end date to discuss the assignment with the UNICEF GIL team and the Berytech’s community building expert. These lines of communication and liaison will remain open for regular contact throughout the assignment, and staff will remain available to assist and participate in the assignment as necessary or appropriate.
Technical Evaluation: Candidate is encouraged to ensure they meet the requested evaluation and qualification criteria; the technical evaluation will be based on a total score of 70 points, and 49 points will be the minimum score to determine eligibility.
For further information or to submit your proposal please contact: email@example.com
Only shortlisted candidates will be contacted.