Carole Assaf

Carole Assaf

Founding partner/consultant and trainer at Creating Value Management CVM3

Carole Assaf is a seasoned consultant, trainer, and former senior lecturer with over 30 years of expertise in strategic planning, digital marketing, and brand development. As a former CEO of SSVP and a founding partner of CVM3, she empowers SMEs, NGOs, and public institutions through customized training and growth strategies.

An EBRD-certified small business consultant, she has worked with 50+ multinational corporations and NGOs, including USAID, EU ENI, GIZ, YMCA, and the Lebanese Armed Forces. Her focus on sustainability and corporate social responsibility helps organizations navigate challenges and enhance competitiveness.

For 26+ years, Carole has been a senior lecturer at Notre Dame University, bridging academia and practice through hands-on workshops in marketing, product strategy, and advertising. Her approach equips students and businesses with the tools to thrive in dynamic markets.

    Team Members

    Carole Assaf