A multidisciplinary marketing and communication professional, CEO & Managing Director of Advert World, and a dedicated marcom consultant with over 7 years of experience in transforming brands and businesses. Based in Lebanon and working globally, Christelle has built her career around a deep belief that marketing is not just about visibility—it’s about emotional connection, strategic growth, and staying rooted in brand identity.
She launched her entrepreneurial journey in 2018 with a clear mission: to challenge surface-level marketing practices and replace them with business-driven, emotionally intelligent communication strategies. Under her leadership, Advert World has become a growth partner to over 50 businesses, providing 360° strategies that span business development, brand development, production, PR, and digital communication.
Christelle is passionate about crafting campaigns that do more than catch the eye—they drive real, measurable impact. Her approach is grounded in business strategy, with a sharp focus on building brands that connect deeply with people while sustaining long-term growth. One of her proudest achievements includes leading clients to a 250% increase in business performance through integrated marcom strategies that are both data-informed and emotionally resonant.
What makes Christelle’s work stand out is her client-first mindset. She sees every project as a partnership, not just a contract. When you work with Advert World, you’re not hiring an agency—you’re hiring a committed growth partner who treats your business goals like her own.
In addition to her agency work, Christelle is a marcom consultant on a personal level, offering guidance to individuals, startups, and business owners looking to navigate the evolving marketing landscape. She is also passionate about education and regularly provides marketing and communication courses in academies, group classes, and personalized one-on-one mentorship sessions.
Christelle is a sought-after speaker on topics such as emotional branding, 360° marcom strategies, and the integration of AI in modern marketing. Her ability to bridge traditional marketing principles with new digital tools allows her to offer insights that are both innovative and grounded.
Through everything she does, Christelle stays focused on a single goal: To Connect Brands To People.”