Elsa Aoun is the Co-founder and Chief Operating Officer of Parallel Health & Beauty, the company behind leading digital platforms such as Ounousa.com, Sohati.com, and LooliaTV, as well as e-commerce destinations LooliaCloset and Sohaticare. She oversees a team of 70 professionals across offices in Lebanon, Jordan, and Egypt.
Before entering the digital media and e-commerce space, Elsa built her career as a strategy consultant with top-tier firms including Booz & Co. in the Middle East and A.T. Kearney in France.
She holds a Telecom Engineering degree from Saint Joseph University (USJ) in Beirut and is a graduate of HEC Paris. She also completed the Cercle des Dirigeants program at ESA Business School, class of 2024.
In addition to her executive role, Elsa serves as the President of HEC Alumni in Lebanon, where she supports alumni engagement and community growth.