Ghina Al Hallak is a Retail Officer at the United Nations World Food Programme in Lebanon, where she leads a nationwide network of approximately 400 retailers. With over 15 years of professional experience, she provides ongoing support and strategic guidance to retail owners to optimize their operations. Recognizing evolving market needs, Ghina has recently expanded her unit’s mandate to include capacity-building initiatives for small and medium-sized enterprises, leveraging the established retail network to foster market linkages and open new growth opportunities.