Jimmy Ghazal is a communication expert with over 25 years of experience in branding, advertising, communication, business innovation, policy, and political advisory.
He has led iconic international projects across diverse industries, including retail, F&B, sports, fashion, banking, telecom, media, culture, tourism, government, and politics. His work has been widely recognized, earning multiple industry awards and international publication features.
After years with leading agency networks, Jimmy founded IDENTUS, a France-based creative and strategic advisory firm specializing in enhancing brand experiences, perceptions, and performance. He is also the founder of MINDLAB, an academy offering specialized professional workshops, media training programs, and public seminars.
Jimmy is a seasoned public speaker and lecturer; he has presented at international conferences and events. Jimmy serves as an advisor to numerous brands and public figures and is an active mentor in the startup ecosystem.
On a retail level, Jimmy have been advising Le Charcutier, a 100% Lebanese owned family business for over two decades, contributing to the growth of the brand to become one of the leading and most established Lebanese retailers. Le Charcutier started as a small grocery store back in 1953, it grew into 19 branches across Lebanon with an extended family of more than 1900 individuals.
In academia, Jimmy has taught branding, communication, and entrepreneurship at AUB, LAU, and ALBA and sits on advisory boards for various institutions.