Lebotanica is an agritech venture based in Lebanon’s Bekaa Valley that transforms agricultural crops and underutilized by-products into premium, high-value products. The company currently generates revenue through consulting, farm system implementation, and plant supply for landowners and agricultural investors. Its model combines regenerative cultivation, farmer partnerships, and in-house processing to produce oils, extracts, hydrosols, and branded consumer goods, increasing value per hectare while reducing reliance on imports. Starting with skincare as its first market entry, Lebotanica is building a scalable platform for wellness, personal care, and export-oriented product lines. By bridging local production with value-added transformation, it unlocks higher agricultural profitability in Lebanon.