Mohamad El Hinnawi is a Partner at PwC Middle East, leading on Customer Experience, Digital and Innovation Consulting. He is a strategic advisor with over 20 years of experience driving transformation across government, business, and impact-focused sectors in the Middle East. His work spans national-scale programs in education, labor, environment, real estate and telecom – bringing together policy, technology, and human-centered design to solve complex challenges.
He has advised ministries, regulators, and executive agencies on innovation strategy, experience design, and ecosystem development – helping institutions reimagine services, align with transformation agendas, and unlock long-term public value. His approach blends system-level thinking with real-world impact, always grounded in empathy and experimentation.
At the core of Mohamad’s current work is a deep belief in evolving education into a platform for innovation, entrepreneurship, and future skills. He advocates for integrating design thinking and innovation skills into the curriculum, not just as a teaching tool, but as a mindset shift that empowers youth to lead, solve, and create.
A frequent speaker and contributor to regional innovation forums, Mohamad brings a mix of storytelling, strategic foresight, and practical examples to every engagement. His PowerX keynote will explore how reimagining education systems can unlock the next generation of entrepreneurs, innovators, and builders.
Mohamad holds advanced executive education in digital leadership, and is currently pursuing doctoral research in digital governance and public policy – focused on building human-centric and future-ready systems.