Since Rim Mills is equipped with a modern factory, it is well positioned to maintain the grand fathers’ legacy, capable of meeting the local and international demand. Najib and his wife, Isabelle, developed an enterprise with a social impact. They have built a cluster of famers in the region, willing to grow specific wheat, where Saliba Mills not only commits to buy the Yield, but also helps the farmers in good farming practices.
Rim Mills team is aspiring to impact the wheat value chain vertically by innovating with new products that matches international consumers needs and horizontally by reaching out international markets where the Lebanese produce is highly seen. To do so, Rim Mills have established “Berdwani”, a logistic and distribution arm which built the “Golden Son”. Currently Berdawni is focusing on identifying new markets where the Lebanese Pearl can be a good market fit.