Founded in 2021, Professor Thyme is the innovative creation of The Professor Company, a Lebanese agricultural enterprise revitalizing traditional Lebanese flavors with modern culinary twists, centered around the unparalleled wild Lebanese Zaatar. They honor their ancestors’ organic wisdom by cultivating wild thyme plants using ecological agriculture practices free from pesticides and chemical fertilizers. Their mission extends to enhancing the entire value chain of zaatar cultivation, emphasizing labor rights and empowering women. Professor Thyme offers seasonal and full-time employment opportunities, collaborates with environmental organizations for capacity building, and proudly holds organic certifications from both the USA and the European Union. Their product lineup includes thyme seeds, seedlings, thyme leaves, plain ground thyme, classic thyme mix, thyme keshk mix, thyme manakish mix, ground sumac, distilled thyme water, thyme oil, thyme honey, herbal thyme tea, dried herb mixes, seasoning spices, and other thyme-based products, complemented by zaatar cultivation consultancy services. To infuse their products with a unique touch, they have developed a special Thyme Keshk Mix for pastries, blending ground wheat from Bekaa Valley, local sumac from Akkar Mountains, sea salt, and local chickpeas to achieve a distinctive flavor profile.