Rima Saad Azar is a logistics and supply chain expert with over 25 years of experience in freight forwarding, export management, and trade facilitation. She is the General Manager of Sea Sky Services SARL (Lebanon) and Director of Sea Sky Services UK Ltd—both members of the WCA network of 11,000 agents globally.
Rima has played a key role in helping Lebanese SMEs access international markets, particularly during Lebanon’s economic crisis. She has offered over 50 hours of pro bono advisory sessions to startups and SMEs since 2020. She is a long-standing consultant, trainer, and course developer for the Lebanon Export Academy, where she has trained more than 100 MSMEs on export readiness, logistics, and compliance.
Her advisory and training roles include:
- World Bank Access2Booster – Business Advisor
- Lebanese Cosmetics Association, QOOT Cluster, and Rural Initiative – Logistics Trainer
- Mercy Corps, GLI Program, Malkia Program (ILO) – Project Contributor
- Member of MELA, RDCL, and LLWB
In 2024, Rima expanded her expertise by becoming a Licensed AI Trainer (VJAL Institute, USA), helping businesses adopt AI tools to enhance operational efficiency.