The article interviews the founder of Burlap and Barley, a startup that is working into having a more biodiverse spice supply chain. They are achieving that through working horizontally, meaning engaging as many growers as possible across the world instead of relying on a small number of farmers to grow a huge amount of spices. The author asks them about their challenges and how they go about achieving their goal.
Lebanon is known for its thyme, which is arguably a spice, and already we have startups like The Good Thymes which are working on a more efficient and diverse local thyme supply chain.