Emma Shaffu

Director of Communication and Outreach

Over more than a decade, Emma has established herself as a dedicated professional in corporate communications and gained experience from both client and agency sides. Before assuming her current role as Director of Communication and Outreach at Berytech, she was the Director of Communication at Notre Dame University-Louaize (NDU), for more than five years.  Additionally, She led the PR department at Qatar Science and Technology Park, Qatar Foundation from 2010 to 2012. Between 2012 and 2014, she took on significant client leadership roles at Asda’a, a PR agency in Lebanon.

She discovered her passion for empowering individuals through public speaking and leadership training where she had the privilege of guiding numerous individuals and entrepreneurs towards effective communication.

She is also a university instructor who is committed to supporting the next generation of communication professionals. Her academic pursuits focus on corporate communications, public speaking, digital marketing, and integrated marketing communication contributing to the advancement of knowledge in these fields. Emma is also in the final stages of completing her PhD in Communication from Pompeu Fabra University in Barcelona, Spain. Recognizing the importance of nonverbal communication, Emma has also earned a Level 3 certification in body language.

Emma’s passion for all aspects of communication remains the driving force behind her commitment to excellence in teaching, training, and communication.

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