Pamela Renno

Business Advisor - LED Project

Pamela joined Berytech in January 2021, as Business Advisor for the Lebanon Enterprise Development project (LED) funded by USAID. In this role, she is bringing support to local businesses through customized technical assistance to help them rethink their business in order to increase their sales and therefore create the need to hire more Lebanese.

 

Throughout her 12 years of experience in the sales industry in Lebanon, she created a solid base of high potential connections with many companies all over the Lebanese territory.

 

She is a graduate of a joint program between University Paris 1 – Pantheon Sorbonne, University Paris Dauphine and University of Saint Joseph Lebanon with an MBA degree, and graduate of the Lebanese University School of Engineering with a Mechanical Engineering degree.

 

Working for a multinational company, Pamela gained experience in dealing with people from different cultures, which widened her perspective looking at challenges and solutions.

 

As Channels Manager at ABB, she assisted her clients in building short- and long-term business plans, helping them in identifying the market needs and constraints, analyzing the results and accordingly building and implementing their business strategy: what product to promote in the market, which segment to reach…

 

Prior to that, Pamela held the position of Sales & Marketing Manager for ABB in Lebanon. Her role was to assist small, medium and large engineering companies acquiring the products and solutions that fits best on both technical and financial level for their projects in Lebanon and the region: Africa, Gulf…

 

Previously, Pamela was the area sales manager for a local Lebanese firm, specialized in selling electrical and mechanical products for the construction industry; her 5 years of experience there allowed her to build strong and reliable professional relationships with the major engineering firms in Lebanon.

 

Pamela was born and raised in Lebanon. She speaks fluently English, French and Arabic. She enjoys travelling and discovering different cultures throughout the globe. She is also a sports fan, with specific interest in football.

 

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