Reina’s two-decade experience is in the planning, development and implementation of communications and public relations strategies across multiple sectors in Lebanon and the UAE.
She currently serves as the head of Communications and Outreach at Berytech, the ecosystem for startups and entrepreneurs in Lebanon, in charge of the overall corporate image and exposure of Berytech to the outside world. In this role she designs, plans and develops strategic corporate communication and outreach for Berytech as well as the community of startups and SMEs. She interfaces with entrepreneurs and innovators, and leading international funders and donors.
She last served as the head of Marketing Communications at the American University in Dubai, a department she established. In this role, she met with CEOs, heads of state, and leading international political and business figures, worked on strategic plans, developed policies and procedures, as well as consulted with the senior administration and governing board on marketing communications.
Previously, as an Account Director in one of the leading Public Relations agencies in the Middle East, she consulted, advised and managed several client portfolios from different sectors. She gained broad experience in advertising and branding, crisis management, event management and media relations.
She started her career in media, where she worked with leaders in the Lebanese market including Arab Ad, The Daily Star and Lebanon Opportunities.
A global citizen at heart, fluently speaking English, Arabic and French, she was born in Lebanon and raised between France and Saudi Arabia. She graduated from the Lebanese American University in Business Marketing. Reina spent a decade in the Gulf before returning to her native Lebanon in 2017. She is the holder of a dual French Lebanese citizenship.
Living and working in different countries has allowed her to gain a certain openness and understanding of how communities function as a whole within their diversities. Reina is a firm believer that employees are the best advocates of any company and she is now working on making sure Lebanese entrepreneurs have everything it takes for their shot in the spotlight.
In her spare time, she is a passionate baker of all things sweet. You can taste her desserts firsthand if you pass by the Berytech offices on Mondays.