Session #3: : Food processing, Marketing,
and Distribution in the Agri-food Sector

Tuesday, January 26, 2021 from 12:30 pm till 2:00 pm · Zoom Webinar

About The Session

The food processing sector has always faced tough competition in the Lebanese market due to reliance on imported goods. 

Because of the ongoing economic crisis, the growing tendency to rely on local production is giving this sector a great opportunity to grow. To meet this increasing demand, the sector needs to improve not only its quality and practices but also its costs to meet local supply and export to help in improving the trade balance situation.  

To get a clear idea of what is needed in terms of technology to help this sector improve, we are hosting experts in the processing, marketing, and distribution of agri-food products. 

Meet The Speakers


Hill Skaf

Food and Business Development Specialist

Hill is a food production and business development professional with more than 15 years of experience in strengthening the agriculture and agro-processing sectors and supporting Lebanese products to become more competitive in both domestic and international markets. She has successfully penetrated 30 new products to the US market alone in 2019-2020.


Fadi Fayad

Director of Fayad Food Company

Fadi has an accumulated professional experience of over 30 years in Food Processing and Management in Lebanon and abroad. He is the director of Fayad Food Consulting which he founded in 2001. His consultancy covers mainly the areas of food manufacturing, food packaging, Food labeling, Food Safety, Food Standards, and Legislation. 


Gaby Bayram

Technical Advisor - Value Chain and Market Development - USAID Agriculture and Rural Empowerment Program​

Gabriel is currently serving as the Value Chain and Market Development Technical Advisor on USAID Lebanon’s $56M flagship agricultural development program in Lebanon. He has over 16 years of experience in the technical program strategy, design, and implementation of workforce development and economic growth programming for international development agencies and implementers in the Middle East, Central Asia, and Africa. 


Jad Atallah

Co-Founder & CEO of SmartGourmet

Jad is the Co-Founder of SmartGourmet a leading food tech company specialized in healthy ready-to-eat products. He is responsible for managing and leading numerous teams in highly competitive industries, cutting-edge markets with complex environments. 


Youmna Naufal

Journalist, Communications Consultant-#YCHATS, CGTN

Youmna Naufal is the Executive Director of the “Lebanese Youth Forum,” previously titled “Lebanese Student Society,” a Beirut based foundation focused on giving Lebanese youngans an opportunity to articulate their vision by preparing them for their professional endeavours and connecting them with the right stakeholders Naufal is also the Producer and Host of “Y Chats,” Lebanon’s first up close and personal discussion show in the English language where guests cover a range of political, social and cultural topics, and success stories are highlighted. Y Chats is meant to give hope and a voice to the young generation facing obstacles in the country. Previously, she was the Head of the English News division at Future Television (broadcast throughout the GCC) where she was tasked with producing and anchoring the daily news bulletin and conducting live interviews with political figures and analysts. To date, Naufal has interviewed more than 600 figures including Former French President Nicolas Sarkozy, WikiLeaks Founder Julian Assange, former US Senator John McCain, Author of Science Lucy Hawking, UN Special Representative for Iraq Nikolay Mladenov and Brazilian Football Legend Ronaldinho. To date, Naufal has participated and/or moderated more than 70 high level panels, most recently in Davos where she took part in panels regarding the evolution of political Islam as well as the role of the public sector in attracting millennials. Naufal received her MA degree in International Relations/International Business from New York University in New York.

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About Agrytech Learning Series

Lebanon is suffering from an on-going economic crisis placing the agri-food sector at a pivotal point. While the sector is facing numerous challenges including the lack of technology, the low efficiency, and the lack of funds, many opportunities to innovate are emerging.

Our aim today is to create a community of entrepreneurs, innovators, engineers, creatives, and an orbit of experts and supporters, leading to the creation of startups that would serve the local, regional and international needs, pushing the agri-food sector forward.

In this context, Berytech is gathering key experts in a 3-session webinar to discuss immediate challenges in the agri-food sector that require innovative solutions.

Need more info?

If you have any questions about the Agrytech Learning Series, please contact us  at