Session: Basics of finance for start-ups

Thursday, October 7, 2021 from 3:00pm to 5:00pm · Zoom Webinar

About The Session

The workshop is an introduction to the basics of finance and financial management for non-finance experts. It will more specifically allow start-up founders to get comfortable with the main financial concepts and to be able to speak the language of finance both inside their company and outside with external parties such as investors. It will also help them manage their day to day operations through profitability and cash flow management.

  • Getting participants to understand the three financial statements
  • Helping participants understand and manage their profitability
  • Helping participants understand and manage their cash flow


Nadia Moukaddem

Trainer, Coach, and Content developer at Eedama

Nadia Moukaddem is a trainer, a coach and content developer with Eedama. She has been working in the field of investment and entrepreneurship for more than 9 years. Throughout the years, she has developed a strong knowledge in SMEs financing, entrepreneurship, economic development and innovation in emerging markets. She currently works as a Principal at B&Y Venture Partners, a leading Venture Capital firm where she invests in technology start-ups based in the Middle East and the GCC region. Prior to that, Nadia worked at Amethis Finance, a Paris-based investment fund supporting small businesses in Sub-Saharan Africa in various sectors (FMCG, Financial Services, Healthcare, Logistics & Transport…). With Eedama, Nadia has been developing and delivering multiple business and entrepreneurship trainings to start-ups, social entrepreneurs and small businesses, both online and offline, with a special focus on women entrepreneurs. She sits on Eedama’s Advisor Board. Nadia holds a double master’s degree in Public Affairs and in Management from two of France’s best academic institutions: Sciences Po Paris and HEC Paris.

Places are limited. Get your access ticket now.

About the Digitization Series

The Eedama Series is part of the holistic package of emergency support provided to business owners through YBI’s global network of enterprise support organizations – like Berytech in Lebanon, both YBI members and non-profit delivery partners. This includes crisis helplines, targeted advice and signposting, online training through webinars, and mentoring. Learn more about the full Helping SMEs Build Resilience Program here.

Need more info?

If you have any questions about the program, please contact us at