Rita Asmar Harmouche is the Co-founder and CEO of Ground Vertical Farming, a Lebanese Startup dedicated to provide complete vertical farming solutions for agricultural businesses and greenhouse owners. Rita is overseeing the planning, development, and execution of Ground’s business initiatives. She splits her time between being a first-time motherhood and co-founding Ground Vertical Farming. Despite all the challenges this year has brought to the world and Lebanon, Rita describes this experience as hectic, interesting, fulfilling and satisfying.
She has been also working as a sales executive in a pharmaceutical company for the past 6 years, promoting the company’s products to healthcare professionals and educating them on the value of the offered products.
Rita holds a Biochemistry degree from USEK University and a Master degree in Biochemistry and Pharmacology. She graduated with honors and was granted the Dr Moussa award for having the Highest GPA in the master of science degree.