Business Support Essentials Session – Google Search Ads

July 25, 2019 at 5:00 pm
Till: July 25, 2019 at 8:00 pm
Berytech Innovation Park - Mathaf, Damascus Street, Museum District, 10th floor

Session by Rami Audi & Imad Karam on July 25, 2019

Berytech invites you to attend this session on Google Search Ads with Rami Audi, co-founder and managing director of Clouds Media and Imad Karam, CEO of Clouds Media. This session is conducted in collaboration with Clouds Digital Academy.

Upon the completion of the session you will be able to understand the basics of Google Search, create and execute a cost-effective Google Paid Search Campaign and optimize and generate reports on Google Ads.

The session will cover:

  • Introduction to search marketing
  • SEO vs. SEM
  • Overview of Google Ads (previously known as Google AdWords)
  • Creating successful paid search ads
  • The different keyword match types
  • Managing and optimizing your search campaigns

A group exercise will also be conducted where you will create a paid search campaign for a business.


Date: Thursday, July 25, 2019
Time: 5:00pm to 8:00pm
Price: Free of charge
Venue: Berytech Innovation Park – Mathaf, Damascus Road, 10th floor

Places are limited, make sure to register on the link below to reserve your place!

About the trainers

Rami AudiRami Audi is a proficient digital marketing consultant with more than 8 years of experience in the field.

He has helped many local and international clients reach excellence on the digital marketing front by devising targeted strategies, guaranteeing correct implementation and insuring effectiveness.

His marketing work has spanned across a number of diverse industries, such as media, publishing, utilities and the education sector.

Rami is a part time instructor of E-marketing at LAU – Lebanese American University. He holds a Bachelor of Engineering in Computer Engineering from LAU, an MBA from ESA – École Supérieure des Affaires – and a Masters of Management from ESCP – Europe Business School.

He is the co-founder and managing director of Clouds Media, a leading digital marketing and advertising agency based in Lebanon and the UAE and serving the GCC market. He is also the co-founder, managing partner and a main trainer at CDA – Clouds Digital Academy – offering professional training courses in the digital marketing field including digital advertising, SEO – Search Engine Optimization – web and conversion optimization, social media as well as other related topics. Rami is also Google AdWords certified.

Previous work experience: Business Development Manager at an IBM Platinum Business Partner company – CBM – handling market development and revenue expansion. He also holds diverse IBM sales and technical certifications.


Imad KaramImad Karam is an online marketing expert and digital consultant with over 10 years of experience in the field.

As a former Senior Industry Analyst at Google UK and as the current CEO at Clouds Media (a leading digital marketing agency based in Dubai and Beirut since 2010), Imad has advised, trained and helped hundreds of clients in Europe and the Middle East.

He has helped a large number of regional and multinational firms reach digital excellence including: Virgin Media, Times Online, The Daily Mail, MSN,,, CBRE, Ray White, Mercedes Lebanon and many others.

Imad is a regular instructor at the Lebanese American University and teaches digital marketing to an audience of post-graduate students and EMBA students.

He is also an instructor at Saint Joseph University in Beirut and teaches the course “online marketing in the healthcare sector” for bio-marketing degree students.

He has been featured many times in local media and TV programs as a digital marketing expert.

Imad is a graduate of HEC Paris (Master of Science in Marketing and Management) and ESIB (Master of Telecom Engineering).

Previous experience includes working at Google UK, Merrill Lynch UK and General Electric.