Business Support Essentials Session – Social Media Strategy

May 22, 2019 at 5:30 pm
Till: May 22, 2019 at 8:00 pm
Berytech Innovation Park - Mathaf, Damascus Street, Museum District, 10th floor

Session by Mohammad Hijazi on May 22, 2019

During the last decade, social media marketing has proven to be the most effective form of marketing especially compared to traditional media advertising.


Berytech invites you to attend this session on Social Media Strategy with Mohammad Hijazi, communications consultant, trainer and digital strategist. This session is conducted in collaboration with JCI.


You will have the chance to learn about:

  • How to create and implement an effective social media strategy that includes setting goals;
  • Understand position in the sales cycle, voice and tone;
  • Posting time and frequency;
  • Content creation and crisis management; and
  • Understand the platform algorithms.


Date: Wednesday, May 22, 2019
Time: 5:30pm to 8:30pm
Price: Free of charge
Venue: Berytech Innovation Park – Mathaf, Damascus Road, 10th floor

About the trainer

Mohamad Hijazi_webMohammad Hijazi is a leading communications consultant, trainer and digital strategist. He was a pioneer in digital marketing; he was one of the earliest to educate businesses on the importance of digital in Lebanon. He consulted for international organizations including the EU, UN, British Council, British Embassies, World Economic Forum, US State Department, Leo Burnett and 100+ clients across different fields and countries. His expertise includes creating and implementing marketing strategies, business training, influencer relations, public relations, copy-writing, translation, and project management. His portfolio includes more than 100 events that he led or organized.

Aside from his professional work, Hijazi spends his free time working with international NGOs. In 2018, Hijazi served as the National President of JCI Lebanon (Junior Chamber International, a 102-year-old UN-partner NGO that promotes positive impact through youth empowerment) and in 2017 was a Global Shaper for the Beirut Hub (an initiative by the World Economic Forum). He is passionate about working on two UN Sustainable Development Goals: Quality Education and Decent Work & Economic Growth.

Hijazi also founded the Online Collaborative, a non-profit initiative that aims to promote awareness about technology and social media and is the organizing entity of The Social Media Awards MENA. In addition, he was the Editor in Chief of Cloud961, a print and online magazine that is dedicated to the online community in Lebanon and discusses digital and social media topics from the region.

Hijazi was named the Social Media Consultant of Lebanon by ECONEWS and was nominated for the MENA Best Social Media Trainer Award by Social Media Club in Bahrain. Hijazi co-authored a 2017 McGraw-Hill university textbook entitled “Contemporary Management” that is taught in universities across the Middle East.

Hijazi graduated from the American University of Beirut (AUB) with degrees in biology and marketing.


Social media strategy - facebook