#FinanceFridays: when finance frustrates the ambitious CEO and what to do about it

February 21, 2020 at 9:00 am
Till: February 21, 2020 at 12:00 pm
BDD1280, Beirut Digital District, Bechara El Khoury street

Do you feel that your accountant simply does not get you?

Is your finance department stuck in another century?

Do you rely on your gut feeling more than data, to make decisions?


If you responded “yes” to any of the above, then you don’t want to miss our next #FinanceFriday session. Join us and discover the GROWTH Framework – Alex the CFO’s System of Financial Excellence.

In 2 hours, Samer Azar – founder of Alex the CFO, will discuss what it takes to build a Fortune 500 finance department in your company and how you can up your game in 2020 through outsourcing your finance department.

Date: Friday, February 21, 2020

Time: 9:00am – 12:00pm

Venue: BDD1280, Beirut Digital District, Bechara El Khoury street (map)

Fees: 40,000 LBP per attendee


The Agenda


9:00am – 9:30am Discussion: What is financial excellence, anyways?

We will explore Alex the CFO’s 6 areas of financial excellence

  • Governments, Governance and Good habits
  • Reports (Statement of cashflows, P&L and Balance sheet)
  • Outlays (Fundability strategies)
  • Wit (Tracking the few metrics that matter)
  • Tech (Technology that is transforming the finance function)
  • Humans (the exceptional humans in finance and what they do)


9:30am – 10:30am Strategies to deconstruct and achieve cashflow success: When finance turns into a tale of runners, deathmasters and Instagram moments

This is going to be a lively, discussion-based presentation colored with examples and case studies from Alex the CFO’s experience in managing a wide portfolio of growth driven companies.

10:30am – 12:00pm Making 2020 a data-driven year



Who should attend?

CEOs, founders, non-financial managers and aspiring entrepreneurs. Alex the CFO will be giving a SPECIAL discount for all Berytech attendees who sign up before the end of the week.


About the presenter

Samer Azar, CFA is a financial storyteller who specializes in helping people overcome cashflow-related anxiety. Unlike other financiers, Samer’s experience was forged in entrepreneurship and angel investing. He has helped his clients collectively raise $10 million in financing. As the founder of Alex the CFO, Samer is on a mission to help ambitious founders sleep soundly knowing that their books are handled by experts.