Session: How to build resilient business models (differentiation, diversification, adaptation strategies)

Nadia Moukaddem is a trainer, a coach and content developer with Eedama. She has been working in the field of investment and entrepreneurship for more than 9 years. Throughout the years, she has developed a strong knowledge in SMEs financing, entrepreneurship, economic development and innovation in emerging markets. She currently works as a Principal at B&Y Venture Partners, a leading Venture Capital firm where she invests in technology start-ups based in the Middle East and the GCC region. Prior to that, Nadia worked at Amethis Finance, a Paris-based investment fund supporting small businesses in Sub-Saharan Africa in various sectors (FMCG, Financial Services, Healthcare, Logistics & Transport…). With Eedama, Nadia has been developing and delivering multiple business and entrepreneurship trainings to start-ups, social entrepreneurs and small businesses, both online and offline, with a special focus on women entrepreneurs. She sits on Eedama’s Advisor Board. Nadia holds a double master’s degree in Public Affairs and in Management from two of France’s best academic institutions: Sciences Po Paris and HEC Paris.