Session: How to build resilient business models (differentiation, diversification, adaptation strategies)

Wednesday, October  6, 2021 from 3:00pm to 5:00pm · Zoom Webinar

About The Session

Charles Darwin once said: “It is not the strongest of species that survives, nor the most intelligent but the one most responsive to change”. The same applies for small businesses, particularly when faced with a crisis situation such as the one we are currently witnessing in the country. This session will focus on the various business model adaptation strategies that will help businesses build more resilience in the face of crisis and uncertainty.

  • Understanding the concept of business adaptation and diversification
  • Getting participants to look at their business with a growth mindset
  • Getting participants to revisit their business models using tools such as the SWOT matrix and the decision-making map
  • Helping participants get inspired for their own business through case studies and examples


Nadia Moukaddem

Trainer, Coach, and Content developer at Eedama

Nadia Moukaddem is a trainer, a coach and content developer with Eedama. She has been working in the field of investment and entrepreneurship for more than 9 years. Throughout the years, she has developed a strong knowledge in SMEs financing, entrepreneurship, economic development and innovation in emerging markets. She currently works as a Principal at B&Y Venture Partners, a leading Venture Capital firm where she invests in technology start-ups based in the Middle East and the GCC region. Prior to that, Nadia worked at Amethis Finance, a Paris-based investment fund supporting small businesses in Sub-Saharan Africa in various sectors (FMCG, Financial Services, Healthcare, Logistics & Transport…). With Eedama, Nadia has been developing and delivering multiple business and entrepreneurship trainings to start-ups, social entrepreneurs and small businesses, both online and offline, with a special focus on women entrepreneurs. She sits on Eedama’s Advisor Board. Nadia holds a double master’s degree in Public Affairs and in Management from two of France’s best academic institutions: Sciences Po Paris and HEC Paris.

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About the Digitization Series

The Eedama Series is part of the holistic package of emergency support provided to business owners through YBI’s global network of enterprise support organizations – like Berytech in Lebanon, both YBI members and non-profit delivery partners. This includes crisis helplines, targeted advice and signposting, online training through webinars, and mentoring. Learn more about the full Helping SMEs Build Resilience Program here.

Need more info?

If you have any questions about the program, please contact us  at