Session: How to build resilient business models (differentiation, diversification, adaptation strategies)
Wednesday, October 6, 2021 from 3:00pm to 5:00pm · Zoom Webinar
Charles Darwin once said: “It is not the strongest of species that survives, nor the most intelligent but the one most responsive to change”. The same applies for small businesses, particularly when faced with a crisis situation such as the one we are currently witnessing in the country. This session will focus on the various business model adaptation strategies that will help businesses build more resilience in the face of crisis and uncertainty.
Trainer, Coach, and Content developer at Eedama
Nadia Moukaddem is a trainer, a coach and content developer with Eedama. She has been working in the field of investment and entrepreneurship for more than 9 years. Throughout the years, she has developed a strong knowledge in SMEs financing, entrepreneurship, economic development and innovation in emerging markets. She currently works as a Principal at B&Y Venture Partners, a leading Venture Capital firm where she invests in technology start-ups based in the Middle East and the GCC region. Prior to that, Nadia worked at Amethis Finance, a Paris-based investment fund supporting small businesses in Sub-Saharan Africa in various sectors (FMCG, Financial Services, Healthcare, Logistics & Transport…). With Eedama, Nadia has been developing and delivering multiple business and entrepreneurship trainings to start-ups, social entrepreneurs and small businesses, both online and offline, with a special focus on women entrepreneurs. She sits on Eedama’s Advisor Board. Nadia holds a double master’s degree in Public Affairs and in Management from two of France’s best academic institutions: Sciences Po Paris and HEC Paris.
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