Tuesday, November 17, 2020 1:00 pm till 2:00 pm · Zoom Webinar

About This LED Virtual Talk

Digital technologies are disrupting every industry. Amazon, Apple, Google, Microsoft and Facebook are all threats to verticals previously thought to be safe. Some of them, like media and entertainment, are at a very advanced stage of disruption. Others like retail and consumer packaged goods are starting to suffer. And Covid-19 has only accelerated the pace of digitalisation.

Financial institutions, threatened by fintechs and new technologies like blockchain, or auto makers rethinking how new mobility options will affect their revenue streams are all exploring and launching digital ventures. The internet of things, robotics, artificial intelligence are exponential trends supported by digital.

The USAID-Lebanon Enterprise Development (LED) Project in collaboration with Good Rebels are pleased to invite you to participate in the LED Virtual Talks 2020: Why Digital Is Eating the World (and What to Do About it).

In this webinar, guest speaker Fernando Polo will review a framework with three areas of work: customer experience, business models and digital leadership and operations to help companies become more agile, data driven and human-centred. Some cases will be reviewed and insights and tools for small and medium size enterprises will be presented and could be taken away for immediate action.


1:00pm – 1:10pm

Introduction to the Lebanon Enterprise Development (LED) Project 

1:10pm – 1:35pm

Why Digital is Eating the World (and What to Do About it), a Talk by Mr. Fernando Polo 

  •  Introduction + The Case for Digitalization
  • A digital transformation Framework
  • Digital Customer Journey
  • eCommerce and Digital Business Models + eCommerce
  • Digital Culture and Leadership

1:35pm – 1:50pm


1:50pm – 2:00pm

Closing Remarks

Meet The Speaker

Fernando Polo | Good Rebels

Fernando Polo is co-founder and CEO at Good Rebels, a digital strategy and creative company working with clients like Toyota, Santander, IKEA, LG Electronics, Abbott Laboratories or Lexus.

Fernando is Associate Professor at IE Business School, guest lecturer at the University of Sussex and l’École hôtelière de Lausanne and an international speaker at seminars and conferences, where he talks about customer centricity and the impact of digital transformation on companies, culture and leadership. He is the author of the best-selling book “#Socialholic: All you need to know about social media marketing”, and “#Leadertarians: creating intrapreneurs in the digital age”.

Fernando Polo has a degree in Industrial Engineering from ICAI (Madrid) and a Master’s in Commercial Management and Marketing from Fondation EPF (Paris). He worked at IBM BCS (formerly PwC Consulting) and has started up two digital companies and worked as marketing and operations director at several others.

Good Rebels is a digital strategy and creative company working with clients like Toyota, Santander, IKEA, LG Electronics, Abbott Laboratories or Lexus. Founded 20 years ago, it has experience substantial growth in recent years and the company now employs over 100 people and has offices in Spain, the UK and Mexico.

Good Rebels is a 360 digital services company that works at the intersection of people, brands and technology to create digital experiences that matters. Good Rebels has four areas of services: Strategy and Research, Experience and Design, Engagement and Social and Performance and Media. Visit Good Rebels for more information.

Places are limited. Get your access ticket now.

About the LED Virtual Talks

The USAID funded Lebanon Enterprise Development (LED) Project has launched a series of Virtual Talks for enterprises to learn how to sustain and expand their businesses during crises. 

LED Virtual Talks allow enterprises to tap into their potential to expand and grow from the comfort of their zones and provide them with the opportunity to stay up to date with global business trends

Need more info?

If you have any questions about the LED Virtual Talks, please email us on community@berytech.org, and we will get back to you.