Wednesday, December 16, 2020 1:00 pm till 2:00 pm · Zoom Webinar

About This LED Virtual Talk

Lebanon’s economy relies more on imports and few on local production to satisfy the market needs. Due to the current economic situation, locally produced goods are much more needed, and a lot of Lebanese industrialists are grabbing the opportunity to produce locally. SMEs are also looking for ways to export their goods, capitalizing on the quality of their products, and hoping to bring fresh money that will ease the cost of buying raw materials balance. 

The USAID-Lebanon Enterprise Development (LED) Project in collaboration with Saber Middle East, Shorouk and Global Foods are pleased to invite you to participate in the LED Virtual Talks 2020: How to Access New Markets?

This webinar targets small, medium, and large companies, and entrepreneurs who are interested to know more about international trade operations with emphasis on export. Based on key business needs, the session will provide the attendees with a common grounding in international market access as well as tools to understand the market access environment and plan the expansion strategy.

The talk will particularly shed light on the need of selecting the right country, the right target markets, and how to set up your export sales by finding the right distribution channels for your products. The webinar also aims to spread awareness about LED and how to benefit from its customized technical assistance


1:00pm – 1:10pm

Introduction to the Lebanon Enterprise Development (LED) Project 

1:10pm – 1:15pm

Introduction on “How to Access New Markets?”

Mr. Saiid Saber, General Manager at Saber Middle East    

1:15pm – 1:35pm

Panel Discussion

Moderator: Mr. Saiid Saber, General Manager at Saber Middle East     

  • Ghassan Saab, Partner and Senior Operations Director at Shorouk
  • Hassan Fawaz, International Sales Director at Global Foods
  • Ramzi Nohra, Area Manager Middle East, North Africa and South East Europe at William Grant & Sons  

1:35pm – 1:50pm


1:50pm – 2:00pm

Closing Remarks

Meet The Speakers

Hassan Fawaz

International Sales Director at Global Foods

Hassan Fawaz is the International Sales Director at Global Foods Company with 25 years of relevant experience. He has a proven track record of consistently winning high levels of business within competitive marketplaces like GCC & Levant during his years of global experience in multiple industries like Consumer goods, Outsourcing, Food & Beverages services, and others. Hassan currently develops and manages sales in GCC, North America, Australia, Europe, Middle East, and Africa.

Ramzi Nohra

Area Manager Middle East, North Africa, and South East Europe at William Grant & Sons

Ramzi Nohra is a result driven and passionate professional with 15 years of experience in consumer goods, luxury, and retail environment. Ramzi has an extensive knowledge working in matrix environment with multiple geographies and departments. He also has an ability to navigate current market challenges and regulatory requirements while anticipating future needs to maximize performance and deliver profitability.

Ghassan Saab

Partner and Senior Operations Director at Shorouk

Ghassan Saab has over 25 years of experience in the Consumer Goods industry focusing on General Management and Business Development of operations in the Distribution and Retail segments. He is experienced in managing all aspects of the businesses and led several organizational projects such as Business Transformation, Change Management, ERP implementations, Business Process Reengineering, Restructuring, Mergers and Acquisitions, Startups, and others

Saiid Saber

General Manager at Saber Middle East

Saiid Saber is the Founder and General Manager of Saber Middle East, a Lead Consultant and Trainer, as well as adjunct faculty at the Olayan School of Business (American University of Beirut). His aim is to make a difference in the organizations by helping them discover the rewards of Value Chain Management and what they entail. He brings along his 20 years of international experience in Operational consulting with work missions extended over numerous countries including USA, Brazil, Lebanon, United Arab Emirates, Saudi Arabia, Egypt, Kuwait, and Qatar. Additionally, his accomplishments earned him several international awards including Young Arab Business Leader for 2008, and the Rotary Young Professionals Exchange award in 2011.

Register now to get your access ticket.

About the LED Virtual Talks

The USAID funded Lebanon Enterprise Development (LED) Project has launched a series of Virtual Talks for enterprises to learn how to sustain and expand their businesses during crises. 

LED Virtual Talks allow enterprises to tap into their potential to expand and grow from the comfort of their zones and provide them with the opportunity to stay up to date with global business trends

Need more info?

If you have any questions about the LED Virtual Talks, please email us on community@berytech.org, and we will get back to you.