How to Access New Markets: Insightful Cases

Wednesday, February 10, 2021 · 1:00 pm till 2:30 pm · Zoom Webinar

About This LED Virtual Talk

Lebanon’s economy relies more on imports and few on local production to satisfy the market needs. Due to the current economic situation, locally produced goods are much more needed, and a lot of Lebanese industrialists are grabbing the opportunity to produce locally.

SMEs are also looking for ways to export their goods, capitalizing on the quality of their products, and hoping to bring fresh money that will ease the cost of buying raw materials balance. 

The USAID-Lebanon Enterprise Development (LED) Project in collaboration with Saber Middle East, Shorouk, PartnersWay and Global Foods are pleased to invite you to participate in the LED Virtual Talks 2021: How to Access New Markets?

In this part 2 session, experts will be presenting actual business
cases while sharing different strategies to penetrate new markets,
find the right distribution channels, and launch the new product.

The talk will particularly shed light on the need of selecting the right
country, the right target markets, and how to set up your export sales
by finding the right distribution channels for your products focusing
on FMCG, OTC, Pharmaceutical, and ICT sectors.

The webinar also aims to spread awareness about LED and how
to benefit from its customized technical assistance.


1:00pm – 1:10pm

Introduction to the Lebanon Enterprise Development (LED) Project

1:10pm – 1:25pm

Exhibitions, as a First Step Toward Exporting

Hassan Fawaz, International Sales Director at Global Foods  

1:25pm – 1:40pm

Selecting the Right Distribution Channels for You

Saiid Saber, General Manager at Saber Middle East

1:40pm – 1:55pm

The Journey of Launching a New Product
Ramzi Nohra, Area Manager Middle East, North Africa and South East Europe at William Grant & Sons

1:55pm – 2:10pm

How Can a Company Plan to expand its Operation to a Certain Country. Case Study: Iraq

Ghassan Saab, Partner and Senior Operations Director at Shorouk

2:10pm – 2:25pm

Do’s and Don’ts for ICT companies Going Abroad, Failure,and Successes
Victor Hallit, CEO at Partners Way

2:25pm – 2:30pm

Q & A and Closing Remarks

Meet The Speakers

Hassan Fawaz

International Sales Director at Global Foods

Hassan Fawaz is the International Sales Director at Global Foods Company with 25 years of relevant experience. He has a proven track record of consistently winning high levels of business within competitive marketplaces like GCC & Levant during his years of global experience in multiple industries like Consumer goods, Outsourcing, Food & Beverages services, and others. Hassan currently develops and manages sales in GCC, North America, Australia, Europe, Middle East, and Africa.

Ramzi Nohra

Area Manager Middle East, North Africa, and South East Europe at William Grant & Sons

Ramzi Nohra is a result driven and passionate professional with 15 years of experience in consumer goods, luxury, and retail environment. Ramzi has an extensive knowledge working in matrix environment with multiple geographies and departments. He also has an ability to navigate current market challenges and regulatory requirements while anticipating future needs to maximize performance and deliver profitability.

Ghassan Saab

Partner and Senior Operations Director at Shorouk

Ghassan Saab has over 25 years of experience in the Consumer Goods industry focusing on General Management and Business Development of operations in the Distribution and Retail segments. He is experienced in managing all aspects of the businesses and led several organizational projects such as Business Transformation, Change Management, ERP implementations, Business Process Reengineering, Restructuring, Mergers and Acquisitions, Startups, and others

Victor Hallit

CEO at Partners Way

Victor Hallit is leading as the CEO of two
companies based between Europe & the Middle
East and having a wide network of professionals
all around the globe, Victor Hallit assists companies
and organizations to reach their potential through
the right consulting in HR and talent recruitments.
Victor’s business knowledge and connections allow
him to consistently coach SMEs in their business
development by creating new partnerships
and opening new markets for them.
Throughout the years, he has developed a wide
network of partners ranging from business
professionals to top executives based mainly
in Europe, the Middle East and the Gulf area.

Saiid Saber

General Manager at Saber Middle East

Saiid Saber is the Founder and General Manager of
Saber Middle East, a Lead Consultant and Trainer,
as well as adjunct faculty at the Olayan School
of Business (American University of Beirut). His
aim is to make a difference in the organizations
by helping them discover the rewards of Value
Chain Management and what they entail. He brings
along his 20 years of international experience
in Operational consulting with work missions
extended over numerous countries including USA,
Brazil, Lebanon, United Arab Emirates, Saudi
Arabia, Egypt, Kuwait, and Qatar. Additionally, his
accomplishments earned him several international
awards including Young Arab Business Leader
for 2008, and the Rotary Young Professionals
Exchange award in 2011.

Fadi Naffah

LED Program Director at Berytech

With 17 Years of International experience,
Fadi works across multiple fields in developing
entrepreneurship and today specialises in working
with companies in the fields of Growth Strategy
and Tech Innovation.
Currently, Fadi is the director of USAID-funded
Lebanon Enterprise Development Program at
Berytech, the leading business and innovation
centre in Lebanon. With an Executive MBA from
ESCP Europe, backed by a Master of Engineering
in Telecommunication and Computer Science,
along with Project Management Certification
(PMP) and Business Incubation Management
certification, Fadi strives to make a difference
by helping Start-ups, Scale-ups, and SME’s
delivering results.

Register now to get your access ticket.

About the LED Virtual Talks

The USAID funded Lebanon Enterprise Development (LED) Project has launched a series of Virtual Talks for enterprises to learn how to sustain and expand their businesses during crises. 

LED Virtual Talks allow enterprises to tap into their potential to expand and grow from the comfort of their zones and provide them with the opportunity to stay up to date with global business trends

Need more info?

If you have any questions about the LED Virtual Talks, please email us on community@berytech.org, and we will get back to you.