E-Commerce Inside Out

Wednesday, June 2, 2021 4:00 pm till 5:30 pm · Zoom Webinar

About This LED Virtual Talk

Do you want to know how to successfully have an e-commerce business side? From customer journey to logistics, and handling customers. Join us for an A-to-Z webinar including Do’s and Don’ts from subject matter experts and people who walked the talk.

The companies that are most successful in our post-COVID world will be those that adopt a strong online presence, early and fast. The pandemic has changed the way consumers and businesses shop, and this push towards online browsing and buying is expected to continue even after the pandemic slows. Google Trends has recently shown a huge spike in search interest for “buy online”. Also, it is easier than you think to strengthen your e-commerce muscles and learn best practices. You will find the insight and resources you need, and you will learn how to benefit from LED’s customized technical assistance.


4:00pm – 4:10pm

Introduction to the Lebanon Enterprise Development (LED) Project

Fadi Naffah, LED Program Director at Berytech 

4:10pm – 4:30pm

Product offering and Marketing:

  • How to attract a customer to place an order
  • Dos and don’ts

Louise Doumet, Co-Founder & CEO at Lebelik

4:30pm – 4:50pm

Consumer Centricity:

  • Experience – Product Journey
  • Retentions and penetration
  • Dos and don’ts

Maya Khalifeh, Principal Sales at INDEVCO Consultancy

4:50pm – 5:10pm


  • Forward Logistics
  • Reverse logistics
  • Dos and don’ts 

Mourad Aoun, Chairman & CEO at The Net Group


5:10pm – 5:30pm



Meet The Speakers

Maya Khalifeh

Principal Sales at INDEVCO Consultancy

Maya Khalifeh is a seasoned expert, with over 15 years’ experience in elevating customer experience and build long-term strategic partnerships. Maya holds Executive MBA dual degree from ESCP Europe & ESA Business School, she is a Certified Customer Experience Professional (CCXP), she is certified by MIT Sloan Business School in Negotiations & Influence in addition to Customer Advisory Board certified professional.   

Louise Doumet

CO Founder & CEO at Lebelik

Born and raised in Lebanon, Louise co-founded Lebelik, an online platform for Lebanese designers in 2011, after having completed her studies in AUB in Beirut and in IE Business School in Madrid. Lebelik is today the number one go-to destination for “made in Lebanon” creations. It serves as a strong vehicle to the local creativity and meets a loyal demanding audience throughout the Middle East and beyond. She also consults local big players with the launch of their Ecommerce platforms and digital strategies.

Mourad Aoun

Chairman & CEO at The Net Group

Mourad Aoun is the Chairman and CEO of The Net Group. Under his leadership, in 25 years, The Net grew from an express courier company representing SkyNet Worldwide Express into a regional group specialized in global express courier deliveries and other logistics services in the MENA region. Mourad is also the president of the Air Express Association in Lebanon (AXAL) since 2002, a member of the board of the Lebanese Businessmen Association (RDCL) and SkyNet Worldwide Express Global Board of Directors.

Register now to get your access ticket.

About the LED Virtual Talks

The USAID funded Lebanon Enterprise Development (LED) Project has launched a series of Virtual Talks for enterprises to learn how to sustain and expand their businesses during crises. 

LED Virtual Talks allow enterprises to tap into their potential to expand and grow from the comfort of their zones and provide them with the opportunity to stay up to date with global business trends

Need more info?

If you have any questions about the LED Virtual Talks, please email us on community@berytech.org, and we will get back to you.