September 6, 2021 to September 17, 2021 from 2:30 pm till 5:30 pm · Zoom Webinar

About The 6 Modules

When often MSMEs struggle today and prioritise on bringing their first customers, increase their brand awareness, and market penetration, they may rely on traditional forms of sales activities and marketing effort through advertising mostly. But the future is bionic, and the need to build the right foundation for a smarter tomorrow is an important step for any business and even more fundamental yet a bit easier for small to medium enterprises to stay and defend the business and succeed in the future.

Sales and Marketing Digital Transformation is more than just implementing the latest technologies and ad-hoc platforms; it is about re-thinking your customer engagement model and how to leverage on disruptive technologies and re-design business activities to form customer success.

Throughout this workshop series we will cover the digital transformation strategy on Sales and Marketing areas: Digitizing sales strategy, End-to-End Customer Journey, Digital Marketing strategies, better Audience Targeting, Marketing automation workflows, Harnessing the Power of Data, etc.

Module 1: How Customers are Changing - and its Impact on Today’s Selling

Monday, September 6, 2021 | 2:30pm – 5:30pm

Almost everything we knew in Sales before is now not applicable. Thus, to coop with the new norm, it is first important to unlearn, before we start learning. Understand the change in buyer behaviour, buyers’ new perception of salespeople, sales behaviours, decision making processes, and expectations of salespeople. This session explains everything you need to know about your clients’ buying journeys, and how they are expecting to interact with salespeople and the new building blocks of trust.

Module 2: Digital Sales and Marketing Transformation – Basic

Wednesday, September 8, 2021 | 2:30pm – 5:30pm

Digital Sales Transformation has been a hot subject for most companies for the past years, but few have addressed the “digital transformation” of a salesforce, methodologies and processes to reach out to clients virtually, build trust, and walk the entire sales journey in a digital world, which is a more sophisticated process than current thinking. Thus, we will understand the components of having a successful Digital Sales and Marketing Transformation.

Module 3: Digital Sales and Marketing Transformation – Advanced

Friday, September 10, 2021 | 2:30pm – 5:30pm

Effectively implementation the next generation sales and personalized digital marketing is crucial phase to reach a successful business today. We will dig deep in building and targeting your buyer’s persona, identifying needed tools to operate with, Analyzing Impact and Results, and harnessing the power of data.

Module 4: CRM and Marketing Tools

Monday, September 13, 2021 | 2:30pm – 5:30pm

Technology is the mean for a successful business growth but not the goal. Finding the right tool for each objective that fits your business situation and mission is an important factor for your business development. In this module we will look into some of the latest tools in sales and marketing, how to evaluate their fit, and benefit from their features. Understanding the importance of a CRM tool implementation at any business stage for an effective visibility and smart follow up and growth planning.

Module 5: E-commerce Strategies & Tact

Wednesday, September 15, 2021 | 2:30pm – 5:30pm

eCommerce is not meant only for local retailers or businesses who are transitioning online. In this module we will look into best trends and strategies to start and/or grow your online business. how to generate traffic, identify and segment the best customers, leverage data to make smarter decisions for the business.

Module 6: Personalized Digital Marketing

Friday, September. 17, 2021 | 2:30pm – 5:30pm

It is definitely not about customization of your product/service, it is an overall re-thinking business strategy of how to put all your resources and communication into working for the same goal in many different channels to have a 360-degree presence in the potential customer’s life. In this module we will dig into effective personalized digital marketing, effective use of social media in digital marketing, and harnessing the power of data for better targeting.

Meet The Facilitators from HEED



Wael combined his mechanical engineering skills with his passion of sales to invest in his profession and reach to be today the principal in applying the analytical mindset in all sales management development projects.
For the past 7 years Wael’s role in HEED had been proven and scaled up to be the project manager for many sales optimization and business development projects, leading the customer’s organization to follow a data-driven framework. In addition, he has mastered his input of coaching and training different levels of sales representatives.
Wael’s areas of expertise include sales analytics, data analysis and planning, and efforts optimization. He leads most projects in the region to transform their business strategies and shift the executive mindsets towards a scientific decision making.



For the past 6 years, Kayan has passionately worked in the consulting business. His experience with HEED revolves around organizational design, job roles and career path, KPI’s, sales policies and procedures, competency modelling. Prior to joining HEED, he worked with Standards HR consulting firm as well as with UNDP. 

His passion for sales, salespeople coupled with his educational background and certification in the field led him to become a good sales facilitator and trainer aiding in facilitating lot of projects within the execution in steering salespeople along the right directions. 

Aside to the consulting career, Kayan is a PhD candidate and a partner in a Family Hotel Business. His experience in sales management consulting aided him to transition the business from $800,000 to a multi-million ($3.3M) apartment-hotel. 

Kayan has designed, conducted and led successfully several training and coaching program with Berytech, CARE, LEEP and as well as other HEED projects for enterprise companies.


Anthony HADDAD

Anthony managed to perfectly transfer his previous experience as a mechanical engineer and craft it into the professional sales and business consultancy. For the past year, his experience with HEED revolves around sales analysis, building analytical algorithms, feasibilities, and sales process engineering. 

Prior to HEED, Anthony has successfully been prospering his career as a mechanical engineer, both from a technical as well as in the sales field. He had the privilege to work in both, and this combination developed his analytical and problem-solving abilities. 

Anthony has conducted dozens of training and coaching sessions with many programs in Lebanon through which he has aided and guided various SME’s and Start-ups successfully through their business and growth journey. 



For the past 5 years, Norma has been leveraging and transferring her previous solid experience in implementation Technology and Business Solutions to aiding sales organization on leveraging on technology and data to accelerate their growth. Her experience revolves around Technology, CRM, Data Governance, and Process Engineering. 

Norma was the person behind designing and developing the Sales Academy Curriculum and awarding its Accreditation from ISM in 2017. 

Further she conducted numerous training and coaching sessions with many programs such as BDD, LEEP, CARE and Mercy Corp through which she has helped and directed many SME’s and Start-ups successfully through their journey.

Places are limited. Get your access ticket now.

Part of The Helping SMEs Build Resilience Program

The Sales & Marketing Strategy Digital Transformation Webinar Series is part of the holistic package of emergency support provided to business owners through YBI’s global network of enterprise support organizations – like Berytech in Lebanon, both YBI members and non-profit delivery partners. This includes crisis helplines, targeted advice and signposting, online training through webinars, and mentoring. Learn more about the full Helping SMEs Build Resilience Program here.

Need more info?

If you have any questions about the program, please contact us  at support@berytech.org.