10-SESSION WEBINAR SERIES
Social Media Management Series
September 15, 2021 to November 4, 2021 · Zoom Webinar
Effective social media management is important, businesses can leverage social media platforms to achieve their marketing objectives successfully. Developing effective digital marketing strategies, monitoring customer habits, and connecting with influencers creates engaging content for customers. Managing available resources to enhance customer experiences by adapting to customer needs leads to new product developments and new processes for quality control. The sessions are interactive with many practical exercises and examples.
Wednesday, September 15, 2021 | 3:00pm – 5:00pm
Develop an efficient digital marketing strategy at a low cost and provide guidelines for digital marketing:
Wednesday, September 22, 2021 | 3:00pm – 5:00pm
Monitor your target audiences, potential customers, and what they are saying online! Develop your Skills in monitoring and benchmarking:
Thursday, September 24, 2021 | 3:00pm – 5:00pm
Create a unique packaging for your online brand to enhance the customer experience:
Monday, September 27, 2021 | 3:00pm to 5:00pm
Enhancing Customer Relationship Management, digital customer experiences, and provide knowledge on CRM Practices:
Tuesday, October 5, 2021 | 3:00pm – 5:00pm
How to develop a new product line and what are the criteria that should be taken into consideration:
Wednesday October 6, 2021 | 1:00pm – 3:00pm
Develop a PR Strategy with influencers and bloggers. What is the best digital PR solution for your online business:
Wednesday, October 13, 2021 | 1:00pm – 3:00pm
Introduce product quality as part of your business:
Wednesday, October 20, 2021 | 3:00pm – 5:00pm
Managing creative social media content for your business:
Monday, October 25, 2021 | 3:00pm – 5:00pm
Develop online brand visual guidelines and identity:
Thursday, November 4, 2021 | 3:00pm – 5:00pm
Create trendy photos, reels, short videos for your social media platforms:
With more than 10 years in business coaching and consultancy for SMEs.
Marina, is leading on all strategy and brand development plans. She has developed through her communication agency Bridge of Minds, successful marketing strategies for various brands.
Marina walks the brand to develop a unique positioning, tailored offline and online marketing and promotion strategies.
She has coached and trained established family businesses, small businesses and start ups part of many consultancy jobs in collaboration with Eedama, Berytech, IECD, UNDP, LLWB, AUB, and many more.
Sarah Araigy, Digital Marketing, Social Media expert, Strategy Implementation and Execution.
Masters in Digital Marketing & International Management at the Universitat Autònoma de Barcelona
Social Media Marketing – London College of Communication (UAL)
With more than 8 years of Experience in Digital Growth, started working in Spain, then moved to JCDecaux Middle East to work as Regional Marketing and Business Development for 4 years in the UAE and across the region.
Co-Founder of Bridge of Minds, marketing and communication agency, which client’s portfolio includes projects with the UN, Zgharta-Ehden municipality, Anfeh Terrritorial Branding, Bustan Ejbeh, Castania, NEU (Debbas) and many others.
Farah Falakha’s experience is a culmination of 7 years working in Sales and Marketing in the international Food & Beverage industry.
After achieving a Master’s degree in International trade from La Sorbonne and working 6 years in the Food Industry in Paris, she moved to Lebanon in 2019 and founded her company Ambassadors & Co.
Farah is today the Co-founder and Managing Director of Ambassadors & Co, specialized in providing hospitality and food & beverage brands with sales & networking solutions.
Places are limited. Get your access ticket now.
The Social Media Management Series is part of the holistic package of emergency support provided to business owners through YBI’s global network of enterprise support organizations – like Berytech in Lebanon, both YBI members and non-profit delivery partners. This includes crisis helplines, targeted advice and signposting, online training through webinars, and mentoring. Learn more about the full Helping SMEs Build Resilience Program here.