Social Media Management Series

July 14, 2021 to August 25, 2021 · Zoom Webinar

About The 10 Session

Effective social media management is important, businesses can leverage social media platforms to achieve their marketing objectives successfully. Developing effective digital marketing strategies, monitoring customer habits, and connecting with influencers creates engaging content for customers. Managing available resources to enhance customer experiences by adapting to customer needs leads to new product developments and new processes for quality control. The sessions are interactive with many practical exercises and examples.

Session 1: How to develop a low-cost digital marketing strategy for your brand?

Wednesday, July 14th, 2021 | 3:00pm – 5:00pm

Develop an efficient digital marketing strategy at a low cost and provide guidelines for digital marketing:

  • Learn about the basics of digital marketing
  • What are the different digital channels?
  • Learn how to budget the digital marketing activities

Session 2: Digital CRM – Customer Relationship Management

Monday, July 19, 2021 | 3:00pm – 5:00pm

Enhancing Customer Relationship Management, digital customer experiences, and provide knowledge on CRM Practices:

  • How to identify the customer habits and preferences on the digital platforms?
  • How to build a Digital loyalty program?
  • Learn to build and create a strong digital database generating more sales?

Session 3: Social Media Monitoring

Monday, July 21, 2021 | 1:00pm – 3:00pm

Monitor your target audiences, potential customers, and what they are saying online! Develop your Skills in monitoring and benchmarking:

  • How to identify the customer habits and preferences on the digital platforms?
  • How to build a Digital loyalty program?
  • Learn to build and create a strong digital database generating more sales?

Session 4: Digital PR: How to Connect with Influencers & bloggers?

Monday, July 27, 2021 | 1:00pm – 3:00pm

Develop a PR Strategy with influencers and bloggers. What is the best digital PR solution for your online business:

  • Importance of the digital PR
  • What are the different types of Digital PR collaborations?
  • Learn to build a digital PR Strategy with an efficient creative idea and low cost budget.

Session 5: Choosing the right packaging for your online business

Thursday, July 29, 2021 | 10:00am – 12:00pm

Create a unique packaging for your online brand to enhance the customer experience:

  • Learn how to choose the right packaging for your business.
  • Discover the packaging as a part of the distribution channel.
  • How to differentiate your packaging and create a memorable unboxing experience for the client.
  • Understand the importance of labelling for local and international sales.

Session 6: How to create a digital visual identity for your online brand?

Monday , August 2, 2021 | 3:00pm – 5:00pm

Develop online brand visual guidelines and identity:

  • Learn how to choose the right digital fonts, typography and colors for your online platforms (Instagram, Facebook, Website).
  • What are the different illustrations and visual elements to be used digitally?
  • How to differentiate your online brand visually?
  • What are the techniques used to help SMEs in digital branding?

Session 7: The means to successful online product development

Tuesday, August 10, 2021 | 3:00pm – 5:00pm

How to develop a new product line and what are the criteria that should be taken into consideration:

  • Learn about the process of product development.
  • Understand and adapt to customer’s needs and innovation.
  • Master market research and benchmarking techniques.

Session 8: How serious are you with product quality?

Wednesday, August 18, 2021 | 1:00pm – 3:00pm

Introduce product quality as part of your business:

  • Be able to assess your product’s quality.
  • Learn how to explain to your online customers about your product’s quality.
  • Acquire knowledge on quality control and be able to develop an internal process for quality control.

Session 9: Social Media Content Creation

Monday, August 23, 2021 | 3:00pm – 5:00pm

Managing creative social media content for your business:

  • Understanding the benefits of good social media content for your brand.
  • How to identify the key messages to convey through your content?
  • Learn how to be creative and non repetitive in your content.
  • Identify the tone of voice of your online presence.

Session 10: Photography for Social Media & Online platforms

Wednesday, August 25, 2021 | 1:00pm – 3:00pm

Create trendy photos, reels, short videos for your social media platforms:

  • Learn how to choose the right backgrounds, frames, color edits, and light settings for your photos.
  • How to shoot stories and reels?
  • Product photography tips (Fashion, Food,… )
  • Photography styling techniques.

Meet The Facilitators

Marina Araigy updated


Marina Araigy

With more than 10 years in business coaching and consultancy for SMEs.

Marina, is leading on all strategy and brand development plans. She has developed through her communication agency Bridge of Minds, successful marketing strategies for various brands.

Marina walks the brand to develop a unique positioning, tailored offline and online marketing and promotion strategies.

She has coached and trained established family businesses, small businesses and start ups part of many consultancy jobs in collaboration with Eedama, Berytech, IECD, UNDP, LLWB, AUB, and many more. 

Sarah Araigy Updated


Sarah Araigy

Sarah Araigy, Digital Marketing, Social Media expert, Strategy Implementation and Execution.
Masters in Digital Marketing & International Management at the Universitat Autònoma de Barcelona
Social Media Marketing – London College of Communication (UAL)

With more than 8 years of Experience in Digital Growth, started working in Spain, then moved to JCDecaux Middle East to work as Regional Marketing and Business Development for 4 years in the UAE and across the region.

Co-Founder of Bridge of Minds, marketing and communication agency, which client’s portfolio includes projects with the UN, Zgharta-Ehden municipality, Anfeh Terrritorial Branding, Bustan Ejbeh, Castania, NEU (Debbas) and many others.

Farah Falakha Updated


Farah Falakha

Farah Falakha’s experience is a culmination of 7 years working in Sales and Marketing in the international Food & Beverage industry.
After achieving a Master’s degree in International trade from La Sorbonne and working 6 years in the Food Industry in Paris, she moved to Lebanon in 2019 and founded her company Ambassadors & Co.
Farah is today the Co-founder and Managing Director of Ambassadors & Co, specialized in providing hospitality and food & beverage brands with sales & networking solutions.

Places are limited. Get your access ticket now.

Part of The Helping SMEs Build Resilience Program

The Social Media Management Series is part of the holistic package of emergency support provided to business owners through YBI’s global network of enterprise support organizations – like Berytech in Lebanon, both YBI members and non-profit delivery partners. This includes crisis helplines, targeted advice and signposting, online training through webinars, and mentoring. Learn more about the full Helping SMEs Build Resilience Program here.

Need more info?

If you have any questions about the program, please contact us  at support@berytech.org.