Startup Essentials - Christelle Fakhoury

November 8, 2021 to November 15, 2021 from 3pm to 5pm · Zoom Webinar

About The 2 Sessions

This is a complete series of 2 modules and attendees will have to attend all 2 modules.

Session 1: Customer journey: the key to understanding your customer and your business

Monday, November 8, 2021 | 3pm – 5pm

Getting into the minds of your customers can be challenging. Once you think you’ve got their every want and need accounted for, new technology, preferences, and buying trends emerge. Whatever the confusion may be, the root cause is that you most likely don’t have a clear grasp of the customer’s journey to purchasing your product or service. Having a comprehensive understanding of your customers is key to achieving core business goals. Whether you’re trying to build (or optimize) the customer experience, create more engaging content or grow your business. Knowing your customers better than they do is key.

To create a customer journey map that can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention and discover key information to make the best decisions for your business.

  • What is a customer journey?
  • How to apply intelligent customer engagement?
  • What is a customer journey map and why you should have one?
  • How to create your customer journey map?

Session 2: How to successfully scale your startup

Monday, November 15, 2021 | 3pm – 5pm

Growing pains are inevitable for most small businesses. At some point in your journey, your business will outgrow its former self. And pretty soon, you will face some very confusing forks in the road, like, whether to:

  • Grow your team and hire more, or stay small and nimble?
  • Raise capital or stay self-funded?
  • Stay in your niche or expand to new market horizons?
  • Acquire other startups or be acquired?

When you’re faced with such a dilemma, don’t ignore your scaling opportunities and definitely don’t let the mounting pressure of success crush your business.
Luckily, the problem of scaling up is always a “growth problem.” It’s an opportunity for you to channel your challenges in the right direction and to expand your business’s impact.

In this workshop, we will show you how exactly you should scale your business.

  • When should you scale your startup?
  • What are the key challenges of scaling a startup?

Meet The Trainer

Christelle Fakhoury square


Christelle Fakhoury

Founder, Escalate

Christelle Fakhoury is a serial entrepreneur with 17 years of experience in launching, co-founding, and building companies in Lebanon and the GCC.

After exiting her first company (C2C), she joined the digital startup world and co-founded 3 tech startups.

Today she is the founder of Escalate, an on-demand COO business that helps founders build sustainable, scalable, and profitable companies. Her mission is to provide CEOs with the time to focus on the business, rather than on it. She is a mom of 2 and runs her business between Beirut and Paris.

Places are limited. Get your access ticket now.

Part of The Helping SMEs Build Resilience Program

The Startup Essentials Series, is part of the holistic package of emergency support provided to business owners through YBI’s global network of enterprise support organizations – like Berytech in Lebanon, both YBI members and non-profit delivery partners. This includes crisis helplines, targeted advice and signposting, online training through webinars, and mentoring. Learn more about the Helping SMEs Build Resilience Program here.

Need more info?

If you have any questions about the program, please contact us  at support@berytech.org.