TRANSDAIRY Project Lebanon Launch

Wednesday, March 24, 2021 · 11:00 am till 01:00 pm · Zoom

Berytech is organizing a web-conference to launch TRANSDAIRY, a new project funded by the European Union under the ENI CBC Med Programme to empower technology transfer, innovation and entrepreneurship in the dairy value chain and grow this ecosystem in the Mediterranean.

TRANSDAIRY will use the innovation and living lab methodology to bring stakeholders together including researchers, industry players, SMEs, representatives from the public sector, entrepreneurs, to exchange best practices and implement Key Enabling Technologies and solutions applied to the Dairy Value Chain. 

The online event, in partnership with the Industrial Research Institute, will allow the different partners to introduce the project, its context and different components. A discussion panel gathering different stakeholders of the dairy value chain, in addition to academia and technology experts, will focus on how technology can improve the dairy value chain.  


11:00am – 11:20am 

Welcome Notes

  • Soha Nasser, Moderator, Welcome note
  • Alejandra Olay Cheu – Project Manager, University of Campania Luigi Vanvitelli
  • Ramy Boujawdeh – Deputy GM, Berytech
  • Naji Abi Zeid – Director, IRI – ELCIM

11:20am – 11:30am 

Presentation of the Project

  • Soha Nasser – Agri-food Specialist, Berytech 

11:30am – 12:30pm 

Panel Discussion

The panel gathers experts, academics and technologists to shed the light on the importance of technology in the improvement of the dairy value chain.   

  • Moderator: Sandra Sarkis – Lebanon Softshore Cluster Manager, ELCIM – IRI 
  • Mazen Khoury – Vice president and Co-owner, Dairy Khoury and Shady Asmar – Plant Manager, Dairy Khoury 
  • Maya Kharrat Sarkis – Director, ESIAM – USJ 
  • Joelle Hajjar – Co-Founder and Production Manager, Go Baladi 
  • Ali Zein – Founder and CEO, IdeaToLife 

12:30pm – 12:45pm 


Open time for attendees to ask questions

The TRANSDAIRY Project in Brief

Coordinated by the University of Campania “Luigi Vanvitelli” (Italy), TRANSDAIRY Project aims to enhance the technological transfer among research, industry and SMEs in the fields of Key Enabling Technologies applied to the Dairy Value Chain, by the creation of Living Labs, the increase of institutional capacities through training, and the development of market intelligence for sustainability and consolidation of spin-offs.   

The project in Numbers

Duration: 30 months

The total budget of the project is €3.8 million with an EU contribution of €3.4 million (90%).

Main source of funding: European Union (ENI CBC Med Programme)


The project will provide financial support for the creation of startups, registration of patents, publications, training classes and workshops in a total of 8 living labs distributed across the Mediterranean area (Italy, Lebanon, Greece, and Tunisia).

EU-funded project under the ENI-CBC Med Programme

Home to some of the world’s most ancient civilizations, hub for trade and transport, unique hotspot for biodiversity, the Mediterranean faces a multitude of common challenges, including climate change, pollution, youth unemployment and social inequality.

Acting together to address these challenges and improve the lives of men and women across the region is the impetus for the 2014-2020 ENI CBC “Mediterranean Sea Basin Programme”. ENI CBC Med is the largest Cross-Border Cooperation (CBC) initiative implemented by the EU under the European Neighbourhood Instrument (ENI).

The Programme brings together the coastal territories of 14 EU and partner countries, including Lebanon, in view of fostering fair, equitable and sustainable development on both sides of the EU’s external borders.


Need more info?

If you have any questions about the TRANSDAIRY Project, please email Ms. Soha Nasser at, and she will get back to you.