Workshop : Build your digital marketing plan
with Maharat min Google

Maharat min Google

In the Middle East and North Africa (MENA) region, only 38 percent of youth believe their education gives them the skills they need to enter the workforce. By 2020, one in five jobs in the Arab world will require digital skills that aren’t widely available today. Many women are contributing to the innovation coming out of the Arab world, yet this region has among the lowest female economic involvement globally. 

To address the growing skills gap in the region’s workforce, and to help ensure that opportunities created by technology are available to everyone, we’ve launched Maharat min Google. It’s an initiative to help Arabic speakers, specifically women and young people, get ready for future job opportunities, advance their careers, or grow their businesses. Maharat min Google provides free Arabic language courses, tools and in-person digital skills training to students, educators, job seekers and businesses. 

The free online platform includes over 100 lessons and explanatory videos covering a range of digital marketing skills including search engine marketing, social media, video, e-commerce and more.