Workshop 1: From J-curve to Waterfall:
How to 9X your Cashflow – Intro Session

That’s the famous line that predicts that your revenue will be growing to the stratosphere by year 5. This is you, CEO, promising yourself, your investors, your employees, that your company will become the next unicorn. We congratulate you for being an Ambitious Founder, for setting the bar high, for dreaming big, and wanting to live a life of meaning and impact.

We’ve accompanied hundreds of entrepreneurs like yourself. They inspire and get us to work every day. Here is the cold truth: the overwhelming majority of Founders fail to achieve outsized financial success.

At Alex the CFO, we power the finance departments of some of the fastest-growing B2B SAAS companies with state-of-the-art technology and advisory to help them become unicorns. We’ve helped them raise $15mln in equity financing. We spend our days watching dollars coming in and out of their bank accounts. That taught us a thing or two, mostly about patterns of financial success. See, most CEOs that end up achieving some kind of financial success have one thing in common: “they have their head in the cloud (in some cases literally) while their feet stand firm in the ground.” They can translate a BHAG (Big Hairy Audacious Goal) into micro-actions that their teams undertake, every day, week, month, quarter and year. Those habits define their financial success.

During this workshop, the trainer will share a step-by-step system developed to help power your success with data-driven financial decisions.

What you will learn are the key pillars to running a finance function, like a Fortune 500 company.

• Reporting: Breathing story into cash- the waterfall cashflow chart 
• Metrics: the KPIs that keep us honest, along the journey 
• Software: how cloud-computing turbocharges your decisions, in real-time 
• Team: The humans that make it all happen

This workshop is for you if you:

• Are a CEO of a 10+ people company 
• Have fast-growing revenue or are fundraising from professional investors 
• Are frustrated with your current accountant, they just don’t speak your language 
• Want your finance function to be digitized, automated, a leading department, and not just a back-end function

An advanced version of this short course will be available (at a later date) for applicants who want to dig deeper.