Alfa InterFood Group is a Middle Eastern food company located in the Bekaa valley. The company produces ready-to-eat and canned Middle Eastern food products under the brand names Chtoura Foods, Chtoura Land, and Chtoura Garden.
Alfa Interfood is negotiating with two new clients: an importer of Arab and Mediterranean products based in the Netherlands and an importer and distributor of Mediterranean foods in the UK.
These buyers are willing to buy from Alfa Interfood many SKUs of various products. The main constraint affecting the deal is the need for Alfa Interfood to become FSSC 22000 certified to export to these countries.
LED will cost share with Alfa Interfood to hire a consultant who is an expert in FSSC 22000 to assist the company to obtain the certification. With LED’s assistance, the company expects to increase sales and create 16 new jobs by 2020.