Founded in 2003 and certified organic by Italy-based CCPB, Nabat Organic is the leading organic food provider in Lebanon and the Middle East. They offer non-GMO certified organic, gluten-free, and vegan foods and beverages all imported from Holland and Italy.
In January 2019, the company invested in a new factory to start manufacturing its own lines of organic snacks and instant breakfast goodies such as cereal bars, instant oatmeal, dried nuts and fruits with no artificial ingredients. Those items were launched under the brand name, True Nature.
True Nature items proved successful in the February 2019 Gulfood show, and Nabat Organic received several requests to export this product line mainly to Arab countries.
The buyers are interested in purchasing the full range of True Nature cereal bars if the company can extend the shelf-life of the cereal bar to at least 12 months.
Nabat Organic believes that is most likely possible to achieve the desired shelf-life of the cereal bar by using a natural organic additive, especially if it also enhances the packaging. However, the company needs specialized expertise to confirm this and help them to plan and execute the necessary interventions.
LED will cost-share with the company to hire a consultant who will assess the shelf-life of their cereal bar and evaluate the current package and preservation techniques, solutions and formulation.
With LED’s assistance, Nabat Organic expects to increase sales and generate 9 jobs by 2020.