NATAGRI is the first Agro-consultant company in Lebanon that offers complete management of agricultural and agro-food investments. It supports SMEs in grabbing opportunities in the local and international market and manages development projects in coordination with national and international organizations.
The main innovation of NATAGRI lies within its core concept, which is to be an essential player in a collective work in the agricultural farming systems, to ensure productivity and high-end quality products, destined for export.
Consumer needs have considerably changed through the past five years. Many studies have demonstrated that consumers are increasingly requesting food products that are healthy, nutritive and well presented. Providing to the market a certified product has become a must to target and survive in both national and international markets. However, the lack of know-how, high production costs of certified products, the absence of mass production, the absence of the application of quality standards as well as the lack of added value creation through packaging and labeling have provided a barrier to piercing through national and international markets.
NATAGRI aims at developing a sustainable agriculture system in Lebanon to access international markets. The foundation of the company and its strategy were inspired by the actual situation of the agricultural sector in Lebanon that suffers from major problems. Their vision is to restructure the agriculture production societies in Lebanon by offering the appropriate means and skills that will help upgrade the Lebanese agricultural sector to an international level.
The actual situation of SMEs is quite precarious considering (i) the continuous reduction of arable terrains in the country, (ii) the poor economic status of the farmers who are usually the least to profit from their production since a big cut is dedicated to middlemen, (iii) the lack of strategic long-term thinking, (iv) the lack of management tools, techniques, infrastructure and management control, (v) the lack of governmental or any other institutional support for the remaining subsidized farmers, and (vi) the deteriorating economic and political situation and its effects on the national and international agricultural sector.
Each small or medium enterprise working in the agriculture sector in particular and the agro-industry in general.