Neo Gourmet is currently operating two pastry and coffee shops. The business started with a small kitchen in Badaro from which they catered few events and gave pastry and bakery courses to kids with special needs, but with time, orders started to increase, and their distribution expanded.
In 2018, Neo Gourmet opened its first pop-up coffee shop in Faqra, a new and unique concept for the brand. Almost a year ago, Neo Gourmet also started “Express on the Go” that provides ready-made sandwiches and salads to more than 100 outlets. Because of Neo Gourmet’s success, the company has been approached by individuals wishing to franchise the brand locally and internationally.
Neo Gourmet is currently negotiating two franchising deals, however, they are unable to close the deals because of the lack of the franchising system and collateral, e.g. manuals, etc.LED will cost-share with Neo Gourmet to hire an expert to guide the company on how to franchise the business by setting the franchise strategy and creating the manuals and documentation needed.
Neo Gourmet expects to increase sales and generate 26 new jobs with LED’s assistance by 2020.