RPR- Public Relations, known as Rowat PR, is a public relations agency founded in 2010. RPR offers the latest communications and digital marketing solutions for companies targeting consumers in the Middle East and North Africa.
Since brand managers are always looking for better ways of communicating in a crowded information landscape, RPR focuses on offering its clients cutting-edge, customized solutions. To that end, RPR invested in an exclusive license to represent a new innovative digital marketing platform, Wayin, within the Middle East region for the next three years.
Wayin is a UK-based software company and digital marketing solution that enables brands to publish interactive brand experiences (campaigns) on all digital channels in a very intriguing way that increases customer engagement and boosts sales. Wayin’s solution is the latest trend in digital marketing.
LED will assist RPR by cost-sharing for Wayin to send trainer-consultants from the UK to Lebanon to train RPR’s team to use the platform. This will enable RPR to begin offering Wayin solutions sooner and will cause RPR to recruit and hire more personnel quickly. LED assistance will increase sales significantly and generate 13 new jobs by 2020.