Yara Karkafi joined Berytech in December 2022 as a Communications and Outreach Officer and is currently leading the Lebanon Innovate Program. She supports the team in managing the program’s communication strategy, events and activities while ensuring that the message is communicated effectively.
Yara studied advertising and marketing at Notre Dame University (NDU). During her studies, she found her passion for projects focusing on the SDGs, by being part of the Model United Nations (MUN) program’s Operations team as Head of Social Media at NDU.
Alongside her studies, Yara kept herself occupied during the summer breaks by taking on internships with different scopes of work such as Zaatar w Zeit’s marketing department, Choueiry Group – DMS’ sales department, and Curly Bracket’s digital marketing department.
After fulfilling her bachelor’s degree in 2020, she gained much experience from working at INDEVCO – Mediapak, SWOT – a digital marketing agency, and Liquid Retail – a Dubai-based Omni commerce company.
Yara’s interest in giving back to the community led her to work with Gift of Life (NGO) and later joined the Rotaract Club of Sahel Metn (RACSM). Based on her experience working in social media, she continued to apply her skills and knowledge to the RACSM social media platforms, as the Head of Public Relations.
Her curiosity which is driven by expanding her knowledge and learning keeps on pushing her to observe, shadow, and ask her team members several questions, whether they are marketers, graphic designers, or animators. Her eagerness to learn and give back to the community led her to Berytech!
In her free time, Yara enjoys reading, baking, drawing, and painting. She is interested in learning new skills and hobbies such as pottery and playing the Ukulele.