Posted on May 22, 2019
Over the last decade, social media marketing has proven to be the most effective form of marketing especially compared to traditional media advertising. It is much cheaper, can reach a much bigger audience, can be highly targeted, is easily measured, and provides a direct two-way communication with an audience.
However, embarking on a social media journey is no simple feat. Many startups and businesses treat it as a series of random posts which usually proves ineffective. Creating a social media strategy is crucial to ensure a professional and productive social media presence for your brand.
Here are 11 tips that businesses should consider when creating and implementing strategy for their business.
Mohammad Hijazi is a leading communications consultant, trainer and digital strategist. He was a pioneer in digital marketing; he was one of the earliest to educate businesses on the importance of digital in Lebanon. He consulted for international organizations including the EU, UN, British Council, British Embassies, World Economic Forum, US State Department, Leo Burnett and 100+ clients across different fields and countries. His expertise includes creating and implementing marketing strategies, business training, influencer relations, public relations, copy-writing, translation, and project management. His portfolio includes more than 100 events that he led or organized.
Aside from his professional work, Hijazi spends his free time working with international NGOs. In 2018, Hijazi served as the National President of JCI Lebanon (Junior Chamber International, a 102-year-old UN-partner NGO that promotes positive impact through youth empowerment) and in 2017 was a Global Shaper for the Beirut Hub (an initiative by the World Economic Forum). He is passionate about working on two UN Sustainable Development Goals: Quality Education and Decent Work & Economic Growth.
Hijazi also founded the Online Collaborative, a non-profit initiative that aims to promote awareness about technology and social media and is the organizing entity of The Social Media Awards MENA. In addition, he was the Editor in Chief of Cloud961, a print and online magazine that is dedicated to the online community in Lebanon and discusses digital and social media topics from the region.
Hijazi was named the Social Media Consultant of Lebanon by ECONEWS and was nominated for the MENA Best Social Media Trainer Award by Social Media Club in Bahrain. Hijazi co-authored a 2017 McGraw-Hill university textbook entitled “Contemporary Management” that is taught in universities across the Middle East.
Hijazi graduated from the American University of Beirut (AUB) with degrees in biology and marketing.