Act Circular: Businesses and Innovators Leading the Charge for Sustainable Development in the Mediterranean

Mr. Jad Choubassi, Senior Plants Manager, discussing circular economy at Daher Foods
circular economy is a regenerative system in which resources are kept in use for as long as possible, and waste is minimized. Ms. Dalida Sneifer, Coordinator of Green USEK

The CLUSTER4GREEN program, implemented by Berytech, is dedicated to promoting and developing the circular economy in the Mediterranean region. The program’s third workshop, entitled “Act Circular,” was a clear demonstration of their commitment to spreading awareness on this important topic. 

The event started with an innovative bingo-style ice breaker game, which brought attendees together in teams and encouraged them to meet each other. This activity set the tone for the rest of the workshop, which was designed to be collaborative and interactive. 

After the ice breaker, the CLUSTER4GREEN program manager, Mrs. Joelle Hajjar, introduced the C4G program to the audience. She highlighted the importance of the circular economy in promoting sustainable development and creating economic opportunities in the region. 

Next, Ms. Dalida Sneifer, Coordinator of Green USEK, gave a brief presentation on the foundations of circular economy. She explained that the circular economy is a regenerative system in which resources are kept in use for as long as possible, and waste is minimized. 

The workshop featured a series of presentations by representatives of local businesses that have already adopted the circular economy model. These speakers included Ms. Batoul Hakim, Green Chemist and Founder of Savvy; Ms. Marianne Itani, Sustainability Manager at Beesline; Mr. Jad Choubassi, Senior Plants Manager at Daher Foods; Tarek Hilal, Business Development and Production Manager at FabricAid; and Mr. Kamil Chaoui, Sustainable Development Director from Ksara. 

The speakers’ presentations were an eye-opener to innovative ways of going circular and its holistic impact. They shared their experiences of implementing circular economy principles in their businesses and the benefits that this has brought them. From reducing waste and costs to creating new revenue streams and improving brand reputation, the circular economy has proven to be a win-win for both businesses and the environment. 

The workshop concluded with a hands-on exercise, facilitated by Ms. Dalida Sneifer, which provided attendees with a step-by-step guide to integrating circularity into their own businesses. This exercise gave participants practical tools and resources that they could use to start implementing circular economy principles right away. 

Overall, the “Act Circular” workshop was a clear demonstration of CLUSTER4GREEN’s commitment to spreading awareness of the circular economy in the Mediterranean region. By bringing together businesses, academics, and other stakeholders, the program is creating a community of practice around circularity and promoting the adoption of sustainable models of development. Through its various projects and activities, CLUSTER4GREEN is helping to drive economic growth while also protecting the environment and promoting social inclusion. 

In conclusion, CLUSTER4GREEN’s commitment to promoting the circular economy is not just good for the planet, but also good for business. The circular economy provides a framework for sustainable development that benefits everyone, from business owners to consumers to the wider community. As more businesses adopt circular economy principles, we can expect to see a more sustainable and prosperous future for the Mediterranean region and beyond.


The creation of economic opportunities through the promotion and development of the Mediterranean circular economy is the essence of CLUSTER4GREEN. In a vast part of the region, the leverage potential of the circular economy is still lagging, deeply affecting the capacity of green sectors to generate wealth and jobs. CLUSTER4GREEN will take on the legacy of several previous projects that paved the way for the adoption of sustainable models of development based on the circular concept in industries like textile, building, or smart cities.

The objective of this program is to support MSMEs in adopting circular economy innovation processes and establishing national and international consolidated collaboration agreements including building Public-Private Partnerships.

CLUSTER4GREEN is an EU-funded project under the ENI-CBC Med Programme, and its geographic coverage is as follows: Italy, France, Spain, Egypt, Tunisia, Lebanon, Jordan

Picture of Mohamad Mortada

Mohamad Mortada

Mohammad Mortada is a multidisciplinary marketer with high-level strategy and hands-on execution expertise. Besides marketing, he enjoys designing brands and building websites for customers across the MENA region.

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