ARYAF at HORECA Lebanon – 2024

At this year’s 28th edition of HORECA, the Aryaf program showcased 40 of its beneficiaries, primarily comprising micro, small, and medium enterprises (MSMEs). For many of these local enterprises within the hospitality, tourism, and agrifood processing sectors, this event marked their inaugural participation in such a significant exhibition.  

Throughout the 4-day event, the MSMEs got the chance to access a unique platform to exhibit their products, amplifying their visibility within the industry. With Aryaf’s backing, the enterprises were able to enhance production capacities, explore new market opportunities, refine their offerings, and benefit from a range of other forms of assistance.  

This support and exposure have played a pivotal role in extending the reach of these businesses and optimizing their operational efficiency. By nurturing its MSMEs and providing them with the means to expand and grow, Aryaf has substantially contributed to fostering economic growth within the local communities it serves.  


ARYAF is funded by The German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in partnership with Berytech within the framework of the project Strengthening Agriculture, Local Communities, and Small and Medium Enterprises (ACE). 

Picture of Noor Maroun

Noor Maroun

Noor Maroun joined Berytech in January 2024, as a Content Writer for the Communication & Outreach Department. She supports the team in crafting compelling content for diverse media outlets and strives to ensure every message is communicated clearly and concisely.

Never miss a beat

Loved what you read? Subscribe to our weekly newsletter and we’ll send you weekly stories and coverages to keep you inspired to start, grow and scale.