Circular and Sustainable Startups Raise Millions in the STAND Up! Access to Finance Investment Competition

A2F StandUp Investment Competition
This simulation of an actual investment competition allows startups to practice their pitches and receive feedback from experts

The Growing Innovation Program of the STAND Up! Project created the Access to Finance activity for ventures in the textile and clothing sector to develop their financial literacy skills, learn how to raise funds, and get the opportunity to meet with local and regional investors to potentially secure funding opportunities.   

The STAND Up! project aims to enhance scalable, replicable, and inclusive circular economy ventures in the Mediterranean by developing an ecosystem of business support, innovation, and technology transfer that will lead to sustainable job creation for youth and women. 

The Competition 

Berytech organized this closed competition in which six circular and sustainable textile startups were brought together with experts and investors to showcase their solutions and present their pitches.  The experts, some of whom were real investors, pretended to be ‘investors.’, and were given the same amount of fake money to invest in the startups, giving the latter the goal of securing the greatest number of investments. 

The event was a digitized experience that utilized a platform designed specifically for such events, simulating a virtual currency for the investors to use while touring the startups. 

This simulation of an actual investment competition allows startups to practice their pitches and receive feedback from experts while experiencing real-life investor pitch conditions with investors.

The Participants  

The participating startups were: 

  • ClimberSpace: a small business that specializes in resoling services for climbing and outdoor shoes, that also designs and produces a variety of climbing and outdoor products and apparel.    
  • Vea: an upcycling brand of handbags, jewelry, accessories and home items, all made from used rubber innertubes from trucks and bicycle tires.   
  • UWYTA: a startup working on upcycling chips and chocolate wraps into aprons, tote bags and pouches all while helping vulnerable women. 
  • Gael Ghattas: a startup working on giving bags, cameras, and musical instruments new life with bold, personalized, handcrafted straps. 
  • Grade A+: a startup working on upcycling sheep wool to produce construction insulation, blankets, and fertilizers. 
  • EN Designs: a startup working on offering products with multifunctional, modular, and versatile features by including functionality as a design aspect.
6 circular and sustainable textile startups were brought together with experts and investors to showcase their solutions and present their pitches

The Winner 

The winner, Grade A+, raised 4.6 million dollars, the highest of all participating startups.  

Click Here to catch the full interview with Grade A+ team and get to know them more. 

Jocelyne Saade founder of Grade A+

About The STAND Up! Project  

The STAND Up! project aims to enhance scalable, replicable, and inclusive circular economy ventures in the Mediterranean by developing an ecosystem of business support, innovation, and technology transfer that will lead to sustainable job creation for youth and women. Learn more about the STAND Up! project. 

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